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    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Online learning a boon for the CAT 2021 topper

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    Online learning a boon for the CAT 2021 topper

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    New Globalization Redefines MBA

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    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Updates regarding NEET UG Counselling 2021

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    Online learning a boon for the CAT 2021 topper

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    National Board of Examinations announced changes in NEET MDS 2022 exam

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    OMOTEC to conduct 10-day Robotics Workshop for students

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    Dr Mukesh Kwatr

    Development can go hand with forestation: Dr.Mukesh Kwatra

    How to make your future bright in Naturopathy: Dr N K Sharma

    How to make your future bright in Naturopathy: Dr N K Sharma

    Dr Sunita Gandhi

    Help teachers overcome the fear of tech: Dr. S Gandhi

    Blended learning is an important pedagogy for B-Schools

    Blended learning is an important pedagogy for B-Schools

    Understanding the objective of fellowship is important

    Understanding the objective of fellowship is important

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Dr Malini Saba

    The Good, Bad, and Ugly for Education Sector From Budget 2021

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    UAE leads winners at GESS Education Awards

    UAE leads winners at GESS Education Awards

    bml munjal

    BML Munjal University in Partnership with Indian Academy of Management hosts workshop to encourage management research

    The next important event is the citywide teachers’ council!

    The next important event is the citywide teachers’ council!

    TiE Delhi-NCR partners with Brainfeed

    TiE Delhi-NCR partners with Brainfeed to host ‘India Education Entrepreneurship Day’

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

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BITS Pilani conducts 5-day Faculty Development Program in Data Analytics for 80 higher ed institutions.

The BITS Pilani Work Integrated Learning Programs (WILP)

BITS Pilani conducts 5-day Faculty Development Program in Data Analytics for 80 higher ed institutions.

The five-day Faculty Development Programme upskilled the participants with the nuances of data analytics in Marketing and Retail to enable them to produce industry-ready professionals

New Delhi, December 28th, 2021: The BITS Pilani Work Integrated Learning Programs (WILP) division recently conducted a five-day workshop for academicians, doctoral researchers and industry practitioners to equip them with the know-how of data analytics and its significance in the area of marketing and retail in today’s times. Held virtually in collaboration with ATAL Academy, the Faculty Development Programme (FDP) was titled “Analytics for Marketing and Retail”.

Professors from around 80 institutions across India participated in the programme held recently, to upskill themselves in order to further educate learners in the field of marketing and retail. The FDP was replete with experiential learning, and was the perfect amalgamation of business, mathematics and technology. It was spread over 15 sessions and conducted by an eminent panel comprising professors from BITS Pilani, IIM Udaipur, and ISB Hyderabad.

The FDP began with a very insightful welcome address by Prof. Krishnamurthy Bindumadhavan, from BITS Pilani, in which he stressed upon the importance of data-driven decision making in businesses.

The programme was organised keeping in mind the need for the advancement of human resources who can work on the acquired data, understand it, derive insights from it, and come up with business solutions. Dr. Gaurav Nagpal, the FDP Coordinator and a Faculty of Decision Sciences, Analytics and Operations at BITS Pilani, said, “If faculty members of higher education institutions who teach the courses related to management and business are trained in the use of data analytics for marketing and retail, they can produce industry-ready professionals. They’ll be able to transform learners into professionals who will be highly comfortable with working on large datasets. This will enable the industry players to integrate the knowledge of business, data science, and technology to create a unique competitive advantage for themselves.”

The FDP taught participants the significance of strong data-driven business decisions in marketing. It covered descriptive, predictive as well as prescriptive analytics in marketing and retail. There were sessions on text analytics and ethics in marketing analytics too, and the FDP had the right blend of workings on XL, R, and Python.

About BITS Pilani Work Integrated Learning Programmes:

India has a large and qualified professional workforce, which must and will continue to grow in size, complexity, and quality. Given the nature of modern professions, and the acquired reputation of Indian professionals in these roles, continual learning and higher educational qualifications are necessary tools for the nation to succeed within, and compete globally. Work Integrated Learning Programmes of BITS Pilani (WILP) are degree/diploma/certificate programmes which are developed and conducted by BITS Pilani in association and jointly with organizations representing various industry sectors.

Tags: ATAL AcademyBITS Pilani (WILP)BITS Pilani Work Integrated Learning ProgrammesThe BITS Pilani

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