What inspired you to launch Live Padhai?
With a population of 315 million people, India stands first for maximum number of students in the world. The country has more than 1.5 million schools with over 260 million students enrolled.
Users of online education are expected to reach 9.6 million by 2021. Primary and secondary supplement education estimated market size is predicted to reach approximately INR 5411 Crores in 2021 from INR 510 Crores in 2016 with CAGR of 60%. Test preparation market aimed for coaching students in preparation for competitive exams is estimated to reach INR 3605 Crores from INR 301 Crores in 2016 with CAGR of 64%. Indian Private Tuition Industry which is highly fragmented, unorganized and unregulated is growing rapidly at a CAGR of 35% and is at present valued at INR 27K Crores.
Currently, EdTech industry is at its nascent stage and India has limited successful education start-ups. Most of them are primarily in content and test preparation.
Due to lack of hands-on-experience in correct method of learning and guidance at right time, most students have received a setback in their desired outcome. Consequently, their scores and performance levels were impacted considerably. Presently, India does not have a validated Ed-Tech platform for learning, which can assist students in understanding their weak areas and offer support in learning from the same. Due to this, only 5 % of students succeed in all competitive examinations.
The country does not have an Ed-tech firm functioning on a solid learning validation model, which means that there is a great growth opportunity for existing players and new entrants. Hence, we felt compelled to launch this platform, wherein we use deep tech to predict higher learning levels for every student coupled with validated learning.
Is there any specific method of imparting education that Live Padhai has chosen?
For learning part, Live Padhai focuses on to build following methods, live sessions with qualified teachers. Students can chat with teachers as well for their doubts & queries. We are also enabling a forum, where by all students can interact with their peers and interact & share their knowledge as collaborative learning. Our focus is to engage student compete with their own potential and grow.
What do you mean by ‘knowledge based’ and ‘skill based’ tutoring?
We are working with new technology & artificial intelligence, which will use all explicit & implicit data and will be able to support each student with respect to. Knowledge based learning – Here, a student can improve based on the recall for previous leaning, which will be calculated at different time interval. The objective is to check, recall probability, as student can have for lifelong learning, for their completed learning at concept level. Knowledge based learning will have three important parameters, understanding of concept, applying concept & recalling concept with respect to the time invested.
Skill based learning – Our assessment model will identify & develop personal attributes to support better learning through problem solving, critical thinking & dealing with difficulties.
How is Live Padhai different from its competitors?
Primarily, all Ed-tech providers are in content, test preparation segment, and majority of students are not able to perform due to lack of right guidance at knowledge & skill level. Even the Ed-tech providers were more focused towards content & test preparation, the validation of learning from student perspective was not taken care by any of them.
Our platform has comprehensive approach, right from problem discovery, right course recommendations, learning at concept level and end-user transformation with improved performance at concept level. Our platform also help schools to create a niche positioning with respect to students’ consistent level of higher performance with the help of our AI solutions for schools.
What is your strategy for reaching out to more users?
Our user acquisition strategy is primarily based upon creating a high-performing student experience with our products. We will use social media as a tool to reach our target audience along with creating many communities which will be brand promoter of our platform.
The second priority is to use pricing as a tool to engage more users at our platform at introductory stage.
Do you plan to offer education in different local languages?
Yes, this is in our plan and will come into play shortly.