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    Wipro earthian awards 2021 felicitate excellence in sustainability education

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    Skillshare, world’s largest online learning community for creativity, forays into the Indian EdTech market

    Skillshare, world’s largest online learning community for creativity, forays into the Indian EdTech market

    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

    Need for self-dependent students in self-reliant India

    Need for self-dependent students in self-reliant India

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Childhood cancer and treatment

    Childhood cancer and treatment

    New Globalization Redefines MBA

    New Globalization Redefines MBA

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

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    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

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    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

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    OMOTEC to conduct 10-day Robotics Workshop for students

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    How to make your future bright in Naturopathy: Dr N K Sharma

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    Dr Sunita Gandhi

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    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    UAE leads winners at GESS Education Awards

    UAE leads winners at GESS Education Awards

    bml munjal

    BML Munjal University in Partnership with Indian Academy of Management hosts workshop to encourage management research

    The next important event is the citywide teachers’ council!

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    TiE Delhi-NCR partners with Brainfeed

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Election Season: Party Spending High on Advertisement

Election Season: Party Spending High on Advertisement

Before the 2019 Lok Sabha elections, Bhartiya Janata Party (BJP) led the highest spending party spending on Google and its video-sharing app YouTube, accounting for almost a third of the total spending on the two platforms, according to the first political ad transparency report for India released by Google on Thursday.

Around ₹1.21 crore spent by BJP from ₹3.76 crore expended by political parties on ads published on Google and YouTube between 19 February and 4 April, said the report.

Andhra Pradesh’s ruling Telugu Desam Party and the main opposition YSR Congress Party and entities from neighbouring Telangana spent ₹2.48 crore on search giant Google and its other partner properties. Congress spent ₹54,100, placing 14 ads.

“This report reflects the amount of preparation and digital sophistication that now goes into elections. It is important to exploit the potential of digital penetration in India to reach a large section of potential voters. BJP has continued its digital dominance since the previous Lok Sabha elections. Regional parties now have given a digital push. I expect the ad spend to pick up just before each voting phase,” said BG Mahesh, who worked on digital political ad campaigns in 2014 and is now a digital ad expert.

In terms of geography as well, spending was concentrated on Andhra Pradesh (₹1.7 crore and Telangana (₹72.7 lakh). UP (₹18.47 lakh), Maharashtra (₹17.19 lakh) and Bihar ( ₹10.53 lakh) followed.

Online political ads on Facebook accounted for ₹10.32 crore in the period between February and March, according to the Facebook ad archive report. The BJP and its affiliates have spent an estimated ₹5 crore on Facebook so far, added the same report.

Tags: Bhartiya Janata PartyfacebookLok Sabha electionsTelugu Desam Party

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