With a vision to educate 1 Crore Indians to speak fluent English by 2023, Piyush and Maya Bhatia, a brother-sister duo, have launched English99, a comprehensive app for English learning, comprising of 99 tutorial videos, 99 tests, peer to peer interaction for free download. India is the world’s second-largest English
English is a major challenge faced by students passing out from vernacular medium, during their higher education, resulting in high college dropout rates in the country. Consequently, they face challenges in qualifying for job interviews and also during basic communication and coordination, leading to stagnation in performance appraisals in their careers. Rural areas and Tier II & Tier III cities on the other hand have limited access to English learning opportunities with geographic barriers leading to high costs. Also, there is a lack of quality training in English.
English99 is a structured English learning course, providing comprehensive video content in three stages – basic, advance and business communication. It is also the only courseware ensuring learning through the evaluation of performance at every stage through tests, structured to analyse the student’s progress. It involves peer-to-peer interaction to help build confidence. Right from the very basics of English language to sentence formation, the course advocates kinaesthetic learning techniques like mirror practice and role-play to strengthen one’s ability to think in English, to be able to communicate effectively.
Founded by Piyush Bhatia, BM English Speaking is a premium English training institute with four training centers across Mumbai since over 15 years. The institute has educated over 3.50 Lakh individuals including over 150 corporates as well as labourers, street- vendors, teachers, directors, doctors, and housewives. “With the launch of English99, our aim is to make the country’s youth employable in white-collar jobs and eradicate barriers, which hinder their career growth, only because of the lack of fluent English and communication skills”, says Piyush Bhatia, Founder & CEO, BM English. Piyush is a Dale Carnegie certified corporate trainer with 16 years of work experience in leading investment banks Merrill Lynch and JP Morgan and has authored amazon bestseller book- Get Your Dream Job, which has been appreciated by PM Narendra Modi and Narayan Murthy.
“With the exponential growth of smartphone usage, it is more convenient for the urban as well as rural consumers to access the best learning tools at home. Our idea is to penetrate areas where English learning opportunities are scarce and also much needed. Making the course available on an app, we envisage transforming the country’s employability index and support the government’s initiatives in skill development”, he adds.