Leading Indian Study Abroad Consultant – Fateh Education and its brand ambassador – ICC World No. 1 T20 Batsman (2021), Dawid Malan, launched the “Doers Behind The Dreamers” campaign. The campaign was conceptualized to specifically highlight the importance of the “process” behind “success”. The campaign focusses on the key qualities that are needed to Conquer one’s dream and they are – Vision, Perseverance, and Belief.
Commenting on the ad campaign, leading batsman, Dawid Malan said, “ I believe that for one to be successful they need to have a vision, believe in it, and persevere. Success doesn’t come easy and behind everyone successful; in addition to their grit and determination – is the right guidance, hand-holding, and motivation. This campaign with Fateh Education recognises the “Doers Behind The Dreamers” and I am delighted to be associated with it.”
Suneet Singh Kochar, Co-founder, and CEO, Fateh Education said, “Every day, hundreds of students across India request guidance from expert counsellors at Fateh Education on how to pursue their study abroad dream in the UK or Ireland. Based on the pattern that we have seen over the last two decades, three qualities stand-out in students who are successful in this journey – vision, perseverance, and belief. That’s the genesis of the “Doers Behind The Dreamers” campaign. While the world always gets to look at those successful at the forefront; the care and personalized guidance that they received would have played an equally important role in their success, if not more. Even in my case, the sincere efforts put in by my incredible team is the reason why Fateh is so successful and has won many accolades.”
For this campaign, Fateh Education commissioned top creative minds from agencies that have won awards like Cannes Gold, Spikes Gold, Adfest Gold, and Abby Gold and veterans from the advertising industry. “Doers Behind The Dreamers” campaign will roll out across India during the year and will come to life through a number of elements, including: 3 World-class Commercials; 20+ Campaign Creatives; Distribution across platforms including Hotstar (during IPL); YouTube, Instagram, Snapchat, LinkedIn amongst others and Offline advertising across Theatres and billboards. The central messaging focuses on the three pillars below:
Vision – The most important part of one person’s journey is having a long-term vision. When it comes to international higher education, vision guides an aspirant to understand the right macro-economic situations, read the signs and spot the trends, well ahead of the market to gain valuable experience and eventually employability in a particular field; when the market is still in its early stages.
Perseverance – As the dreams become bigger, say you want to study abroad in the UK or Ireland, the back-end challenges also get bigger. Starting from choosing the best university for you, to organizing your finances, to landing in your dream university in volatile global conditions, every step has its own nuances that need to be addressed carefully. Without personalized guidance, it’s very easy to give up along the way (ask someone who couldn’t make it). However, if you get personalized guidance and get all the information needed to make an informed decision, you can “Conquer Your Dreams”.
Belief – When you set your eyes on herculean goals, it is quite common to have a zillion doubts, and making a decision to study abroad is a no lesser one. The campaign emphasizes the importance of practice, re-practice, and asking the right questions. Asking the right questions gives a student better perspective and gives the much-needed self-belief to pursue one’s dream with conviction. When you ask the right questions, there needs to be someone to give you the right answers and that’s where Fateh Education – “The Doers Behind The Dreamers” come in – with about two decades of experience in guiding students to Conquer Their Dreams.
Apart from the standard avenues for advertising, Fateh will also use innovative influencer marketing and emerging channels to promote the #DoersBehindTheDreamers campaign.