FLAME University, the pioneer of liberal education in India, wins one more accolade on a prestigious international platform by winning the title of Asia Pacific, Middle East & Africa winner of the 2019 Global Online Marketing Academics Challenge (GOMAC). The team three students, Rohan Nag, Aakash Saluja and Kajal Samdani from MBA (Communications Management) of FLAME University were awarded title after beating stiff competition from students from over 60 countries including competing teams from top global schools.
The prestigious digital marketing competition – GOMAC – is a showcase for digital enthusiasts coming from all over the world. Thousands of bright minds compete in the month long competition with the goal of not only creating the best digital marketing experience for a chosen client but providing outstanding campaign results too. The team from FLAME University picked Jain Heights, a Bangalore based real estate industry client and impressed the judges with their stunning results. Carefully strategized pre-campaign, highly informative post-campaign reports along with recommendations and learning, getting the brand to all the right audiences and considerable research of various digital platforms clearly paved the way for the students.
Rohan Nag, Aakash Saluja and Kajal Samdani had enrolled for the challenge as a part of their major in Digital Marketing and Communications. They were mentored by Prof. Sajith Narayanan, Chair, Digital Marketing and Communications at FLAME University. Under his guidance, the team aimed to drive sales by providing credible leads, which definitely is a tricky proposition in the real estate industry at this point in time with the economic meltdown. The GOMAC website while congratulating the regional winners stated that the judges thought that the team demonstrated a clear understanding of the target market. The campaign had an impressive CTR and amount of clicks across the campaign. The reports included a good use of graphics and a thorough write-up.