Infibeam Avenues Ltd, a leading fintech firm, has signed a strategic Memorandum of Understanding (MoU) with the Indian Institute of Science (IISc) Bengaluru to develop advanced real-time deepfake detection technology. This collaboration aims to bolster digital security for government agencies, corporations, and organisations, addressing the growing risks posed by AI-generated deception.
Deepfake technology has evolved rapidly, enabling hyper-realistic but fraudulent media that can mislead individuals, corporations, and institutions. From misinformation campaigns to financial fraud, the impact is severe. A recent case in January 2024 saw a Hong Kong-based company lose $25 million (Rs 207 crore) after scammers used deepfake technology to impersonate executives in a video call.
“This partnership is a pivotal step in restoring trust in digital communications,” said Mr Rajesh Kumar SA, CEO of Phronetic.AI, the AI arm of Infibeam Avenues Ltd. “We are equipping users with tools to differentiate between truth and fabrication, mitigating fraud risks and strengthening digital trust.”
Infibeam’s AI unit, Phronetic.AI, will collaborate with IISc’s Vision and AI Lab (VAL) to enhance real-time detection algorithms. The technology, which includes a patented AI agent, will identify deepfakes in live video calls and alert users in real time. “Our goal is to stay ahead of malicious actors by developing AI solutions that ensure digital authenticity,” said Mr Vishal Mehta, Chairman and Managing Director of Infibeam Avenues Ltd.
Prof. Venkatesh Babu from IISc emphasised the need for continuous advancements in AI research to counteract evolving deepfake threats. The partnership will also develop a user-friendly interface for seamless adoption across industries, including banking, healthcare, finance, HR, law enforcement, and government sectors.
This initiative is set to redefine digital security, offering a scalable deepfake detection system that safeguards businesses, institutions, and individuals from AI-driven deception.
