Josh Talks – one of India’s largest and fastest growing impact media platforms – announced its partnership with National Skill Development Corporation (NSDC) to support the Skill India Mission. NSDC will leverage the Josh Talks’ reach to inspire and educate the platform’s 1.5 million daily viewers about its skill development programmes and vocational training opportunities.
On the World Students’ Day (15th October), Josh Talks will begin by showcasing personal journey of the skill champions emerging out of the NSDC’s flagship WorldSkills Competition. The inspiring, personal journeys of the winners will be highlighted in engaging video formats starting with the story of Rohim Momin, the representative and winner of the brick laying competition. This will be followed by Josh Talks opening access to several skill-based modules on spoken English, personality development for the Tier III & Tier IV audience.
These courses have been designed to upskill the youth, particularly in rural India and generate better employment opportunities for them.
Commenting on the partnership Dr. Manish Kumar, MD & CEO, NSDC said, “NSDC is pleased to collaborate with Josh talks in furthering the Skill India Mission’s objective to make skilling aspirational across the country. The Josh Talks platform is unparalleled in its understanding of the way youth consume content, especially in regional languages. This initiative gives us a new tool to steer entrepreneurial spirit and skill development beyond Tier 1 and 2 cities of India.”
Market research suggests that around 320 million new users are likely to adopt internet-use in India (dominantly in regional languages) by 2023, proving the internet to be a powerful tool to seep education to the farthest reaches of the country. Supriya Paul, Co-Founder, Josh Talks elaborates, “In the last five years of our operations, Josh Talks has been able to understand the patterns, preferences and challenges of Indian language users in the country. This collaboration is aligned with Josh Talks’ mission to inspire, inform and upskill the youth of India, especially in Tier III and Tier IV towns and cities. We hope to use our learnings and understanding of our audience to lead the skilling ecosystem of our country.”