Kraftshala, a leading edtech company known for its exceptional placement rates, has secured an undisclosed amount in a Pre-Series A funding round. The investment comes from a mix of existing and new investors, including Phanindra Sama (Founder and ex-CEO, redBus), Sujayath Ali (Co-founder and COO, ShopUp), Pallav Jain (Co-founder and ex-CEO, Performics India), and Tie Nizamabad, among others.
The company specialises in job-linked programmes in marketing and sales, boasting an impressive 94% placement rate across 25 batches of its Marketing Launchpad Programme and two batches of its PGP in Sales and Business Leadership. With its core business already profitable, Kraftshala plans to utilise the fresh capital to introduce new offerings and expand its impact.
The funding comes amid rapid growth, with the company reporting a 100% increase in admissions revenue for the Jan-Mar quarter, alongside a 30% reduction in acquisition costs year-on-year. Its internship-to-full-time job conversion rate stands at 94%, significantly surpassing the 10-50% industry average.
Commenting on the development, Varun Satia, Founder and CEO of Kraftshala, stated, “Our focus has always been on creating measurable career impact, and this funding enables us to scale that mission further. I am incredibly proud of our team’s dedication to delivering success for both students and recruiters.”
Investor Phanindra Sama echoed this sentiment, highlighting Kraftshala’s skills-first approach as a game-changer for employability. He noted similar successes in the Kakatiya Sandbox, where 95% of rural youth secured placements through skill-based training initiatives.
Kraftshala’s PGP in Sales and Business Leadership, launched in 2023, has seen graduates securing high-impact roles at top firms such as Nestlé, Piramal, Browserstack, and IPV Ventures. The average CTC for graduates stands at ₹10.3L, with the highest reaching ₹17.2L, delivering a 4X return on investment—far surpassing traditional MBA benchmarks.
With this funding, Kraftshala is set to expand into new markets and domains, reinforcing its position as a leader in outcome-driven education.
