- Too brightly coloured
- Presented in vividly shocking or sensational terms
- The colours glow lurid and vivid.
- Forget all the subsequent headlines that rival any Hollywood film star for lurid exposure and sensationalism
Present usage was used during mid-17th Century, from Latin ‘luridus’(in the sense ‘pale and dismal in colour’) and ‘luror’ meaning ‘wan or yellow colour’.