Market Opportunity of Digital Marketing Company

Digital Marketing is the marketing of products or service with various digital technology to promote a brand or products. And if you are looking to start a firm in a similar sector. We bring to you a market overview of four countries with a certain portfolio in consideration.

Products or Services: Branding, Animation or Web development

Your Target market: Digital Marketing is a billion dollar industry in the USA, Canada, Australia and Singapore. As per a recent survey, 91 % of investors said their firm views content as a business asset.

Competitor Analysis:

Spending Pattern by Country
Services	Logo & Branding	Video & Animation	Web Development	Content Creation
USA	Freelance: $1,000 – $5,000, Small Agency:  $15,000 – $50,000, Bigger Agency: $20,000 – 100,000	$ 500 – $ 20,000	$ 2000 – $ 4000	$ 100 – $ 10000
Canada	$ 4000 – 100, 000	$ 1000 – $ 15,000	$ 2000 – $ 3000	$ 100 – $ 5000
Singapore	$ 4000 – 50, 000	$ 500 – $ 10,000	$ 500 – $ 3000	$ 100 – $ 3000
Australia	$ 4000 – 80, 000	$ 1000 – $ 20,000	$ 1000 – $ 4000	$ 100 – $ 5000

 Market Analysis:

USA: Market is expected to reach 46.50 billion dollar in 2019 which has increased from 25 billion in 2014 in USA

• Firm exist: 100000+

• Same Service by other: 7000+

• Market Share / Size: $ 100795 m

• Distribution Plan: Self/Agency based

Canada: Market is expected to reach 5.8 billion dollar in 2018 which has increased from 4.2 billion dollar in 2014 in Canada

• Firm exist: 25000+

• Same Service by other: 12000+

• Market Share / Size: $ 90064 m

• Distribution Plan: Self/Agency based

Australia: Market is expected to reach 5.9 billion dollar in 2018 which has increased from 4 billion dollar in 2014 in Australia

• Firm exist: 8000+

• Same Service by other: 12000+

• Market Share / Size: $ 80675 m

• Distribution Plan: Self/Agency based

Singapore: Market is expected to reach 400 million dollar in 2018 which has increased from 4.2 billion dollar in 2014 in Singapore

• Firm exist: 30000+

• Same Service by other: 12000+

• Market Share / Size: $ 48498 m

• Distribution Plan: Self/Agency based

Ads Sending Pattern in each country from 2011 to 2017

Launch Strategy:

• Pre-Launch Giveaway with an update in all social media

• Create your tailor-made products: people can log in and redesign their portfolio for free

• FAQ survey before launch

***Note: Above strategy can be used simultaneously in each country before and after the launch

Steps for Launch:

• Reach Audience

• Acts on Internal Works (SEO, Website, Email, blogs, Social Presence, blog posts, Whitepapers, eBooks, Videos, Webinars, Podcasts, PowerPoint, Visual content, FAQs, Feature articles, Press releases, News, Buyer guides, brochure, product flyers)

• Convert the common laymen to client

• Relationship

Expansion Options:

• Partnership

• Through a Reseller

• Acquisition in the target country

*Before moving to a new market, let’s test the interest and sustainability period without any new threats for the next 5 years at least.

SWOT Analysis of Digital Marketing:

Strengths	Weaknesses
A client is in a huge number Huge no. of people depend upon digital marketing A huge target can be reached with a small team	A company who doesn’t depend on the internet are unreached clients Due to various marketing option, people fail to use the right option Technology changes with overnight
Opportunities	Threats
Employment is great in this industry Profit leading the market with less stressful work. Storage of data is very easy	A brand review can be changed to negative instantly Data storage is questionable Reverse engineering of data analysis can make the worst results.

Cost of Setting up in each country:

Below price includes Incorporation registration, license, office facility, office equipment, website, employee, utility bill and other miscellaneous:

Expansion Country	Cost
USA	$ 100,000
Canada	$ 60,000 – $ 100,000
Singapore	$ 50,000 – $ 100,000
Australia	$ 50,000 – $ 100,000