Digital Marketing is the marketing of products or service with various digital technology to promote a brand or products. And if you are looking to start a firm in a similar sector. We bring to you a market overview of four countries with a certain portfolio in consideration.
Products or Services: Branding, Animation or Web development
Your Target market: Digital Marketing is a billion dollar industry in the USA, Canada, Australia and Singapore. As per a recent survey, 91 % of investors said their firm views content as a business asset.
Competitor Analysis:
Spending Pattern by Country |
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Services |
Logo & Branding |
Video & Animation |
Web Development |
Content Creation |
USA |
Freelance: $1,000 – $5,000, Small Agency: $15,000 – $50,000, Bigger Agency: $20,000 – 100,000 |
$ 500 – $ 20,000 |
$ 2000 – $ 4000 |
$ 100 – $ 10000 |
Canada |
$ 4000 – 100, 000 |
$ 1000 – $ 15,000 |
$ 2000 – $ 3000 |
$ 100 – $ 5000 |
Singapore |
$ 4000 – 50, 000 |
$ 500 – $ 10,000 |
$ 500 – $ 3000 |
$ 100 – $ 3000 |
Australia |
$ 4000 – 80, 000 |
$ 1000 – $ 20,000 |
$ 1000 – $ 4000 |
$ 100 – $ 5000 |
Market Analysis:
USA: Market is expected to reach 46.50 billion dollar in 2019 which has increased from 25 billion in 2014 in USA
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Firm exist: 100000+
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Same Service by other: 7000+
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Market Share / Size: $ 100795 m
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Distribution Plan: Self/Agency based
Canada: Market is expected to reach 5.8 billion dollar in 2018 which has increased from 4.2 billion dollar in 2014 in Canada
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Firm exist: 25000+
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Same Service by other: 12000+
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Market Share / Size: $ 90064 m
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Distribution Plan: Self/Agency based
Australia: Market is expected to reach 5.9 billion dollar in 2018 which has increased from 4 billion dollar in 2014 in Australia
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Firm exist: 8000+
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Same Service by other: 12000+
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Market Share / Size: $ 80675 m
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Distribution Plan: Self/Agency based
Singapore: Market is expected to reach 400 million dollar in 2018 which has increased from 4.2 billion dollar in 2014 in Singapore
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Firm exist: 30000+
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Same Service by other: 12000+
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Market Share / Size: $ 48498 m
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Distribution Plan: Self/Agency based
Ads Sending Pattern in each country from 2011 to 2017
Launch Strategy:
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Pre-Launch Giveaway with an update in all social media
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Create your tailor-made products: people can log in and redesign their portfolio for free
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FAQ survey before launch
***Note: Above strategy can be used simultaneously in each country before and after the launch
Steps for Launch:
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Reach Audience
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Acts on Internal Works (SEO, Website, Email, blogs, Social Presence, blog posts, Whitepapers, eBooks, Videos, Webinars, Podcasts, PowerPoint, Visual content, FAQs, Feature articles, Press releases, News, Buyer guides, brochure, product flyers)
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Convert the common laymen to client
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Relationship
Expansion Options:
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Partnership
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Through a Reseller
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Acquisition in the target country
*Before moving to a new market, let’s test the interest and sustainability period without any new threats for the next 5 years at least.
SWOT Analysis of Digital Marketing:
Strengths | Weaknesses |
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Opportunities | Threats |
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Cost of Setting up in each country:
Below price includes Incorporation registration, license, office facility, office equipment, website, employee, utility bill and other miscellaneous:
Expansion Country |
Cost |
USA |
$ 100,000 |
Canada |
$ 60,000 – $ 100,000 |
Singapore |
$ 50,000 – $ 100,000 |
Australia |
$ 50,000 – $ 100,000 |