With the help of Artificial Intelligence (AI), matrimonial sites are now in the next version of its industry. Recommendation become many users centric with AI to discover and suggest a partner accomplice for their clients
Artificial intelligence (AI) algorithm is helping the clients on matrimony sites to discover not only based on their preferences but also by watching and understanding user’s pattern, behaviour and recommending real-time appropriate profiles.
“AI algorithm knows more about what you are searching for than you may yourself! This makes us easy to find the best results for our clients – not just by searching according to preferences but by observing user behaviour and proposing similar matches,” Shaadi.com Chief Technical Officer Siddharth Sharma told PTI.
Meenakshi Variankaval, Head (Data Sciences Lab) at Matrimony.com, which owns BharatMatrimony, said AI is helping the matrimony services to comprehend the assorted variety and a few different components for matchmaking.
As indicated by Variankaval, Matrimony.com utilizes data-driven techniques, which offer recommendations on a real-time basis, consistent and prescribe suitable profiles to the users, in this way improving their experience and helping them discover a match dependent profile based on their query.
According to Sharma, machine learning is utilized from the very beginning when a client registers and aides through his or her adventure.
On being asked whether AI system would replace the traditional questionnaire format to gather the information at the time of opening a user’s account, Sharma said: “To a large part but not completely” “For example, from the name, one can surmise the community and language preferences. One can make educated guesses by observing their likes and dislikes and start to build a picture of what kind of matches, they are looking for. “However, matchmaking often requires precise information such as date of birth, education, occupation and income which is not something that can be surmised. So yes, while AI can help make the questionnaire much shorter, it cannot eliminate it entirely,” said Sharma to TOI.
