Pearl Academy has been an institution that has always offered its students a wide range of expertise via industry leaders. Pearl Academy – School of Media is hosting its next event based around how media, communication, and entertainment have formed a close-knit ecosystem. The event – What’s Next in Digital Entertainment is being held on 15th March, at Waterstones Hotel, Mumbai. It aims at throwing light on the influence and impact of digital entertainment on the virtual communication revolution. It intended to collate viewpoints and opinions of a group of esteemed keynote speakers and experts from the digital entertainment sphere. These experts will range from entertainment organisations like VOOT, Network 18, and FICCI to Filmfare Magazine. The ultimate motives and purposes of this event are to critically evaluate and understand the dynamic of contemporary trends influencing the realm of digital entertainment in today’s era of technology and automation.
Through this event, Pearl Academy aims to establish engaging, participative, and uniform discussion and deliberation between 24 keynote speakers. These keynote speakers will talk about topics across the spectrum of the digital entertainment sector; however, the main focus will be on the 3 prominent themes of discussion –
● Future of Entertainment of the Digital Age
● New Business Models in Digital Entertainment
● Bridging Skill Gaps and Talent Grooming for the Digital Age
The first two themes are specifically designed to fuel discussions regarding how the ever-changing forms of technology and automation will consistently impact digital entertainment and the potential new models of the same. A prominent trend seen in recent times, and which will surely escalate in popularity in the next couple of years is digital entertainment streaming. It is quite easy to notice the pervasive fall in digital music downloads and the subsequent rise in music streaming. On a global scale, streaming platforms such as Spotify and Apple Music, have captured international music genres. While on a micro-national level, indigenous streaming services like Saavn, Gaana and Airtel Music allow users to stream music on the go rather than the tiresome process of downloading the albums/songs and storing in their smart devices. Similarly, streaming for viewable content (videos) also has a similar growth curve compared to music streaming. Some of the prominent players spearheading this sub-category of the digital entertainment industry are – Netflix, Amazon Prime Video, and on a national level – VOOT and Hotstar. It is safe to say that streaming is set to be a strong trend for music and video entertainment.
It definitely will be interesting to hear the experts from established media houses such as Network18 and Filmfare scrutinise the future and growth of digital entertainment in the coming years as well. One of the keynote speakers, Monica Shergill – Head of Content, Viacom18 has propelled the transformation from traditional broadcasting to digital broadcasting. Viacom18’s digital platform, VOOT have tapped the Indian content viewers and have successfully done so by curating 18 multi-lingual regional shows ranging from Tamil to Bengali. Apart from curating original content, this platform provides on-demand video viewing of all Viacom18 channels (Colours, VH1, and MTV). An experienced and well-esteemed media professional like Monica Shergill is an ideal option to put forth her opinions on the structure of digital entertainment.
While it is great that all these forms of technology have enhanced the quantity and quality of digital entertainment, it is essential to bridge the skill gap and groom talent efficiently. The new-age services can only operate at their maximum efficiency only if the workforce is adequately trained and educated about the respective technical knowledge. Technology will continue to improve the consumer experience. By providing increasingly personalized and curated content delivery, the digital world holds the potential to entertain people in far-fetched ways that were once relegated to dreams. Pearl Academy has been a pioneer of modern education in the fields of Media, Fashion and Design. They pride themselves in providing relevant contemporary knowledge and making their students future-ready and well versed with the new-age world of innovation and automation. This What’s Next event is bound to be an eye-opening experience for individuals wishing to expand their knowledge on the dynamic topic of Digital Entertainment.