Rephrase.ai, a synthetic media production platform that principally
uses artificial Intelligence for video personalization, has collaborated with Meesho, India’s
fastest growing internet commerce platform to showcase how India shopped on Meesho in
2021.
Rephrase.ai’s technology enables hyper-personalised communication on a large scale. The
media production platform created 100 videos with consumer insights showcasing unique
shopping trends from 100 Indian cities. With the help of Rephrase.ai, Meesho created
videos with metrics specific to each city and highlighting shopping trends in those cities.
These were then run as geographically targeted ads on Social Media.
Talking about the partnership with Meesho and the benefits of AI in marketing,
Rephrase.ai’s Founder and CEO Ashray Malhotra said, “We are at the cusp of the next
breakthrough in marketing, where brands will connect with customers on a hyperpersonalised basis. As the marketing landscape becomes more and more mainstream,
we’ve already seen personalization being the most effective tool to reach outto customers
on a personal basis. We were thrilled to work with Meesho and help them pioneer the oneon-one personalised experience in e-commerce. Every single video had 13 personalised
variables, which helped us push the limits of technology even further! We see this as a
start to a long-term partnership to help Meesho interact with every single vendor and
customer on a personalised, one-on-one basis. We can’t wait to enable the next
generation of marketing for e-commerce, with Meesho leading the way.”
Speaking about the initiative, Megha Agarwal, Vice President & General Manager Growth
at Meesho said, “Our efforts to make quality products accessible at the lowest price has
seen many consumers, even from far corners of the country come online and shop on
Meesho. Through the year-end video created by Rephrase.ai, we wanted to thank our users
for trusting us to be their guide as we focus on becoming the preferred e-commerce
destination for the next billion users in the country. We wanted to ensure that our strategy
and approach is tailored to local preferences. It is critical to adopt a region-specific
approach for a diverse market such as India. From Agartala to Jodhpur and Solapur to
Thalassery, our outreach highlights over 100 cities across the country along with their
shopping preferences over the past year.”
Rephrase.ai has collaborated with industry giants and noteworthy brands such as PWC,
Mondelez, Bajaj Finserv and Lowe’s Innovation Labs among others in the past.
Several industries seek automated and scalable technology solutions to enhance existing
business functions, especially in marketing and sales functions. Synthetic media stands out
as an emerging function in the industry as it removes certain production and cost related
hurdles and additionally addresses a larger societal trend: the preference to watch
content rather than to read it. Rephrase.ai envisages partnering with multiple brands to
enable them to create high-quality, professional videos, minus the time investment and
exorbitant costs that are involved in otherwise traditional video production processes.
About ‘Rephrase.ai’:
Rephrase.ai is a synthetic media production platform that principally uses Artificial
Intelligence for video personalization. With the help of its AI technology Rephrase can
clone a celebrity and bring to you his digital avatar. With this avatar Rephrase.ai can
hyper-personalise videos of the celebrity creating a new dimension in branding that
establishes a more personal connection with the audience and enables a richer customer
experience. The celebrity euphoria across the country can now be captured into
something tangible and personal. At Rephrase.ai, we believe and emphasize that celebrity
hyper-personalized video communication can be made easier yet incredibly effective with
AI since it can successfully automate numerous aspects of the process to better suit the
nature of its audience while curbing the time and monetary factors involved. In the long
run, Rephrase.ai envisages enabling brands to create high-quality; professional-looking
videos as part of the customer journey without the exorbitant time and financial
investments that are otherwise involved in traditional production processes.
About Meesho:
Meesho is India’s fastest growing internet commerce platform. With a vision to enable 100
million small businesses, including individual entrepreneurs, to succeed online, Meesho is
democratizing internet commerce and bringing a range of products and new customers
online. The Meesho marketplace provides small businesses, which includes SMBs, MSMEs
and individual entrepreneurs, access to millions of customers, selection from over 700+
categories, pan-India logistics, payment services and customer support capabilities to
efficiently run their businesses on the Meesho ecosystem.
