2021 ended with the Naukri JobSpeak Index reading 1915 suggesting that the hiring activity in Dec’21 was flat when compared with Dec’ 20. The festive year-end also marked an upswing in hiring activity over last year across all major metros.
Sectors like Travel and Hospitality (+22%), Retail (+20%) and Education (+12%), have been showing good growth owing to the festive quarter and a rebound.
Pawan Goyal, Chief Business Officer, Naukri.com commented on the report saying, “While IT has continued to drive growth in hiring, it is heartening to see a comeback from sectors of Hospitality & Travel, Retail, and Real Estate . We see a lot of talent shifting back to their cities of work with most companies drafting their return to work policies. As companies continue to press the pedal on their digital transformation journeys, the demand for certain functional areas and sectors will keep growing.”
Hiring in metro-cities continues on the growth trajectory
Top metro cities saw growth in hiring when compared with December last year. Hyderabad is leading at +12% y-o-y growth followed by Bangalore (+11%), Mumbai (+8%), Pune (+4%), and Chennai (+6). Delhi was flat and Kolkata de-grew by 3%.
Amongst the emerging cities, Ahmedabad (+21%) recorded the highest growth, which was powered by the sectors of IT, Pharma, and Banking. Barring Ahmedabad, other tier-2 cities such as Kochi (-29%), Coimbatore (-17%), Jaipur (-12%), and Chandigarh (-12%) have shown a dip in hiring activity in Dec’21 vs Dec’20.
Industry wise round up
The Software & IT sector continues to grow with it growing by 8% Y-O-Y. Real Estate sector showed promising signs by recording a growth of 8% in hiring activity for Dec’21. Apart from Hospitality, Education and Retail which were leading the growth, other sectors that grew included BFSI (+3%) and Advertising (+18%).
Sectors such as Insurance (-19%), BPO (-14%), and FMCG (-12%) de-grew as they saw a decline in hiring activity in December this year over the same period last year.
Hiring for Freshers stays steady
Hiring for new jobbers and young professionals was steady in Dec’21 as demand for Freshers and professionals with 4-7 years of experience remained flat over LY. Demand was slightly affected for professionals in the 8-12 yrs (-4%) and 13-16 yrs (-9%) experience segments.
Methodology
The Naukri JobSpeak is a monthly Index that calculates and records hiring activity based on the job listings on Naukri.com website month on month. The objective of Naukri JobSpeak is to measure the hiring activity in various industries, cities, and experience levels. The data is compiled from the website wherein jobs posted by clients on Naukri.com are considered. July 2008 is taken as the base with an index value of 1,000 and the subsequent monthly index is compared with the data for July 2008. The report shows hiring trends across industry sectors, geography, and experience level. More than 76,000 clients use Naukri.com, leading to the high reliability of data. The report does not cover gig employment, hyperlocal hiring or campus placement. Data on functional area hiring has been retired due to changes in the nomenclature. Over a long period of time, Naukri JobSpeak could be impacted by factors like internet penetration, Naukri market share, Naukri pricing and job listing drives.
