The messaging app Snapchat along with its parent company Snap Inc, announced new features including a revamped AR camera, and Snap Games. The app shall also be integration with third-party apps like Netflix, Tinder, VSCO and India’s JioSaavn.
The announcement was made in ‘Snap Partner Summit’ in Los Angeles, California.
The decision is based looking at the increasing competition from social media giant Facebook and its Instagram app.
As an opening keynote, the CEO, Evan Spiegel said, “In the United States, Snapchat now reached nearly 75 per cent of all 13-34-year-olds and we reach 90 of a per cent of 13-24-year-olds. In fact, we reach more 13-24-year-olds than Facebook or Instagram in the United States, the UK, France, Canada and Australia.”