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    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

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    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

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    Need for self-dependent students in self-reliant India

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Childhood cancer and treatment

    Childhood cancer and treatment

    New Globalization Redefines MBA

    New Globalization Redefines MBA

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

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    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

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    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

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    Need for self-dependent students in self-reliant India

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    New Globalization Redefines MBA

    New Globalization Redefines MBA

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

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    OMOTEC to conduct 10-day Robotics Workshop for students

    OMOTEC to conduct 10-day Robotics Workshop for students

    Dr Mukesh Kwatr

    Development can go hand with forestation: Dr.Mukesh Kwatra

    How to make your future bright in Naturopathy: Dr N K Sharma

    How to make your future bright in Naturopathy: Dr N K Sharma

    Dr Sunita Gandhi

    Help teachers overcome the fear of tech: Dr. S Gandhi

    Blended learning is an important pedagogy for B-Schools

    Blended learning is an important pedagogy for B-Schools

    Understanding the objective of fellowship is important

    Understanding the objective of fellowship is important

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Dr Malini Saba

    The Good, Bad, and Ugly for Education Sector From Budget 2021

  • Events
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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    UAE leads winners at GESS Education Awards

    UAE leads winners at GESS Education Awards

    bml munjal

    BML Munjal University in Partnership with Indian Academy of Management hosts workshop to encourage management research

    The next important event is the citywide teachers’ council!

    The next important event is the citywide teachers’ council!

    TiE Delhi-NCR partners with Brainfeed

    TiE Delhi-NCR partners with Brainfeed to host ‘India Education Entrepreneurship Day’

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

    media-partner for LPU’s ‘Volatile Consumer Behavior & Marketing’ Conference

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Timelines Don’t Work in Entrepreneurship: Pooja Thakur, Founder CEO, Praefinio Footwear

Women entrepreneurs have not only set a milestone in their careers but also have become an employment provider for other underprivileged women of our society. Pooja Thakur, CEO, Praefinio Footwear unveils some of the important stages of her journey and endeavours she has taken for her workforce. 

Tell us about the advent of your idea of becoming an entrepreneur in footwear industry and did it commensurate with your education?

I always wanted to do something different and was uncertain for a long time about what I wanted to do after I completing my education. I had completed my MBA and with that kind of degree, you usually get jobs in banking, HR, and marketing industry. I was an HR professional for some time, then ventured into hospitality, and then jumped to banking but was not able to adapt anywhere. I had a lot of friends in the footwear industry and my love for footwear is well-known among my friends and family. So, I tried to analyse the intricacies of the design of footwear whenever I went to market or a fashion show. It was through this exploration, I discovered my innate desire for something in the footwear industry.

Please describe your evolution from a small footwear manufacturer to a retail giant in child’s footwear section? 

As soon as I made my decision, I had to find ways to execute my plans. For this, I extensively researched the footwear market. For some days, I bought a pair of shoes from the market and dissected them to see their parts. The parts of shoes when lay open in front of me were incomprehensible to me because I had no background in footwear design. I then thoroughly studied the fabrics used for footwear in the market and spent almost a year researching about these things. I got married after this and things were halted for some time. I gave some time to my new life and then continued the journey of an entrepreneur again. I hired a tailor first to stitch shoes. My current supervisor is that tailor who was my first employee. He was not an educated man but knew his work well. I hired a small room with two machines and two employees at that time. Now, it has evolved into a shoe manufacturing unit with multiple employees.

What were the initial hurdles you faced and how was your journey of being a founder and CEO along with being a married woman?

The biggest hurdle was gender bias. The footwear industry is a male-dominated world and most of labourers and suppliers are men. You would hardly find a woman manufacturer in our industry. I have not come across a woman manufacturer till now. Women often work as a designer, as a sourcing agent or in other departments of this industry. Interacting with labour workforce was another challenge. Coming from a sophisticated background, explaining my requirements to them was tough. One has to listen carefully to them and become one of them. Another hurdle was opening a factory at a completely new place. Everyone in my family was against it including my father. The third hurdle was a huge initial investment. In our industry, everything works on credit. Initially, no one was ready to invest in us. Therefore, we had to source the raw material by paying cash. Also, this industry works on contract-based unorganized labour but I started salary system for the workforce working in my factory.

Can you describe your product chain?

I started my journey with booties for infants which don’t have sole. I got to know through my research in the market that maximum brands import these shoes from China. For any shoe the material of a shoe is laminated first, it is then cut and stitched afterwards. A finishing touch to a shoe is given in the end. When I acquired expertise in this section, I entered the toddler section. All through this journey, I had found that we Indians are fond of affordable footwear. Hence, the thought of producing quality footwear for children which every section of society can afford was my primary aim.

Any advice for young entrepreneurs!

Don’t think much if you are determined about something. I was at a stage three years ago when people used to think that my plans would never substantiate. But, one has to work hard for an enterprise to flourish and has to supervise every aspect of his or her business. Last but not the least, timelines don’t work in entrepreneurship. Hence, being an entrepreneur one shouldn’t set a benchmark for anything because uncertainties lurk at every step of such a journey.

Tags: Footwear IndustryHurdles for female entreprenuersWomen Entreprenuers

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