Times Professional Learning (TPL), under its brand The Second Wind (TimesTSW) and Indian Institute of Management (IIM) Kashipur have launched the inaugural Executive Certificate Programme in Product & Brand Management.
The seven-month programme is developed for entrepreneurs and mid-to-senior-level professionals working across varied product development and brand managerial roles to create a strategic mindset and path towards growth. It provides them with a unique understanding of product and brand management concepts like New Product Development, Go-to-Market Strategies, Brand Building etc., that will assist them in implementing and executing strategies.
The programme will empower learners to build competencies to navigate volatile market conditions and acquire skillsets like 5i Framework, Design Thinking, Metrics & Analytics etc. The pedagogy would include lectures, case studies, project work, assignments, quizzes, term papers, etc. to be delivered by eminent faculty and experts from the industry via a state-of-the-art TPL platform through the Direct-to-Device (D2D) mode.
Executives interested in enrolling for the Executive Certificate Programme in Product & Brand Management can register on: Certification Programme in Product & Brand Management | IIM Kashipur – Times TSW
Speaking at the announcement of the programme, Sunil Sood, Chief Business Officer, Executive Education, Times Professional Learning, said, “We understand the need for upskilling of product and brand managers to build capabilities to drive their career prospects. We are pleased to offer our learners this programme with the Indian Institute of Management Kashipur and will introduce them to modern best practices and make them future-ready.”
Prof. (Dr.) Madhurima Deb Associate Professor, Marketing Department & Programme Director, Indian Institute of Management Kashipur said, “This programme will help bridge learners with a global understanding of product management and brand management functions and help them scale in their careers. Learners will be able to leverage programme knowledge and build competencies that would assist them in developing and executing strategies successfully.”
Applicants who have completed a diploma (10+2+3), Bachelor’s Degree, or two-year master’s degree from recognised universities (UGC/AICTE/DEC/AIU/State Government) and have at least two years of work experience will be eligible for the course.
About Times TSW
TimesTSW (The Second Wind) is a brand of Times Professional Learning that provides a learning ecosystem of executive education for working professionals. It offers programmes that address the growing demands of Industry 4.0 through learner-centric, innovative, industry-relevant, role-specific, and technology-supported solutions.
TimesTSW has brought a paradigm shift in executive education through its approach, curricula, pedagogy, teaching methodology, engagement, and mode of delivery, as well as assessment and evaluation metrics. Times TSW endeavours to make world-class education assessable to aspiring learners through strategic collaborations with the country’s best academic institutes to offer executive education programmes for working professionals who pursue continuous upskilling by upgrading their professional qualifications.
About IIM Kashipur
The Indian Institute of Management Kashipur is a second-generation IIM set up by the Government of India in 2011. It aspires to achieve excellence in management education by using innovative teaching methods, promoting high-quality research, and practicing sustainable leadership. The institute develops socially conscious, competent, and ethical business leaders and researchers capable of critical thinking, innovation, and entrepreneurship while being inclusive and focusing on both regional development and internationalisation. IIM Kashipur is committed to its four core values: collegiality, transparency, green consciousness, pro-active engagement with all stakeholders.
Our strategic goals include improvement of the academic ecosystem; synergy between educational theory, practice, and research; promotion of innovation, entrepreneurship, and public service; empowerment of local stakeholders; the upliftment of economically challenged sections of the society; and gender diversity. The institute fosters academic excellence through its MBA & EMBA programmes, Executive Education, Doctorate Programmes, along with Executive/Management Development, Short Duration Programmes and Postgraduate/Executive Certificate Programmes. The institute has partnered with several PSUs, Ministries, National Academies along with several state and central government institutions.