Jaro Education, one of India’s leading publicly listed edtech companies, has unveiled its latest advertisement film featuring National Award-winning actor Vikrant Massey. The campaign celebrates ambition, perseverance, and the spirit of lifelong learning, urging young professionals across India to embrace continuous upskilling and higher education to stay ahead in their careers.
The film opens with an evocative message — success is not determined by where one begins, but by the determination to keep learning and improving throughout life. It captures the evolving aspirations of India’s working professionals who seek to remain relevant and competitive in an ever-changing professional landscape.
Through a corporate narrative, the film highlights the growing need for adaptability and self-improvement in the modern workplace. It underscores that progress stems from resilience, curiosity, and the ongoing commitment to upgrade one’s skills.
Vikrant Massey’s heartfelt performance adds emotional depth to the campaign, embodying the everyday struggles and aspirations of millions of Indian professionals. His authentic portrayal mirrors the real-life journey of individuals striving for personal and professional growth, making him a fitting choice for Jaro Education’s message.
Speaking about the campaign, Ranjita Raman, CEO of Jaro Education*, said, “When we were planning this ad film, Vikrant was the first name that came to mind. His choices always have purpose and meaning. His recent film 12th Fail inspired millions with its message of perseverance, which aligns perfectly with Jaro’s mission to empower individuals through lifelong learning.
Dr Sanjay Salunkhe, Founder of Jaro Education, added, “This campaign reaches out to every professional striving to move forward in life. We wanted to convey that learning is not a straight path—it’s built on resilience, curiosity, and belief in oneself. Vikrant personifies that journey beautifully.”
Tarun Khokhar, a former learner at Jaro Education, reflected on the campaign’s authenticity: “This film felt like my own story — the uncertainty, the ambition, the desire to grow. It’s rare to see an ad that so closely mirrors our professional experiences. It leaves you inspired to keep evolving.”
With this film, Jaro Education reinforces its belief that education is not a destination but a lifelong pursuit. The campaign serves as a reminder that staying curious and future-ready is essential in today’s dynamic world, positioning education as the most powerful tool for transformation and progress.
