● 2 lakh job posted during this festive season
● Business development, telemarketing, delivery and sales amongst the most hired job categories
● 11 lakh new users registered on apna.co, More than 1 crore job applications received in the last 2
months alone, 28 lakh job applications from women
● 21 percent increase in applications for delivery roles in the last 6 months as India prepares for the
festive season
● 65 percent increase in new employers in the hospitality, beauty and wellness industry in comparison to
the same time last year.
Mumbai, 31 st October 2022: As India celebrated its first Covid-free festive season, the rising workforce had more reasons to celebrate as business operations across industries projected an increase in demand for workforce, creating more job opportunities. This season (1 st September 2022 – 27 October 2022), apna, India’s largest jobs platform & professional network recorded an uptick in demand for professionals with around 2 lakh job opportunities being created especially by the SMB’s and MSME’s.
Apna also witnessed an increase in its employer base seeking the right talent for various job roles, a
majority of these employers were small and medium-sized businesses in October’22 indicating an
interest amongst professionals to look for better job opportunities during the festive season. In fact,
during the festive season, on an average 4000 jobs were posted everyday. At present, apna.co is the
trusted partner of more than 3 lakh employers from across the country. Cities including Mumbai,
Bengaluru, Pune, Chennai and Indore witnessed a massive increase in the employer base during the
festive season 2022.
Roles such as business development, telemarketing and sales also witnessed a growing demand with
metro cities like Delhi-NCR, Mumbai and Bengaluru leading the demand.
With over 2.6 crore users on the platform, the top most popular job categories amongst
professionals included Telecalling, Field Sales, Delivery Person, Data Entry Operator etc. during this
festive season. In fact, over the past three months, apna.co facilitated over 1 crore job applications
for various job roles across industries. The professional networking & jobs platform also registered
around 11 lakh new users on its app during the festive season. A majority of new users registered
from cities such Mumbai, Delhi-NCR, Indore and Bengaluru
Women participation in the workforce also increased during the season with around 28 lakh job
applications, especially from cities such as Delhi-NCR, Hyderabad, Bengaluru, Mumbai and Kolkata.
In fact, women applied for more jobs than men this time especially for roles such as Telecalling /
BPO / Telesales, Receptionist / Front Office / Help Desk Admin and Office Assistants.
With festive perks, higher compensation and added benefits, logistics and delivery became one of
the popular jobs amongst the professionals this year. The category recorded a 21 percent increase in
job applications in the last 6 months. Delivery was a trending job role in cities like Mumbai, Delhi-
NCR, Indore and Bengaluru this season. Industries such as ecommerce, food and hospitality hired
maximum gig professionals this season with popular platforms including Swiggy, Zomato, Zepto, and
Licious being the top recruiters during the season.
A huge post-covid demand also led to more job openings in other major industries during this year’s
festivities. One such industry was hospitality as well as the beauty and wellness industry wherein
apna.co witnessed a massive 65 percent increase in new employers in comparison to the same time
last year creating a plethora of opportunities for the professionals in the industry.
Commenting on growth during the festivities, Manas Singh, Chief Business Officer, apna, said
“Festive season is the time for Indian companies to hire professionals in order to maximise their
business creating a pool of opportunities for professionals across the industry. The season’s data
reflects how the Indian economy is getting back on track and we are glad to become the trusted
bridge to connect the employers with their workforce.”
Amongst 76 cities, apna observed an increase in demand for jobs from Metro cities Delhi-NCR,
Mumbai, Bengaluru and Kolkata and Tier II cities like Hyderabad, Pune, Lucknow, Patna and
Ahmedabad.
apna’s job platform leverages a sophisticated algorithm that matches candidates with employers
taking into account their skills, experience and preferences. The app comprises 70+ communities for
skilled professionals like carpenters, painters, telecallers, field sales agents, delivery personnel and
others. apna communities have enabled users to grow their professional networks, upskill through
peer learning and find gig opportunities.
