Digital marketing changing the landscape of how any business is managed. It is the process of demonstration of promotion and selling goods and services by utilizing internet promoting strategies. Below report target on four countries like USA, Canada, Australia and Singapore.
It showcases the calculated next move to proceed with a franchise of any digital marketing service. The below analysis shows the competitor analysis, market value, ads spending, lunch strategy, SWOT analysis and cost involves in each country.
Why Digital marketing is important?
Digital Marketing which includes branding, animation or web development.
Target market:
Digital Marketing is a billion-dollar industry in the USA, Canada, Australia and Singapore. As per the recent survey, 91% investors said their firm views content as a business asset.
Competitor Analysis:
USA: Market is expected to reach 46.50 billion dollars in 2019 which has increased from 25 billion in 2014 in the USA.
- Firm exist: 100000+
- Same Service by other: 7000+
- Market Share / Size: $ 100795 m
- Distribution Plan: Self/Agency based
Canada: Market is expected to reach 5.8 billion dollars in 2018 which has increased from 4.2 billion dollar in 2014 in the Canada.
- Firm exist: 25000+
- Same Service by other: 12000+
- Market Share / Size: $ 90064 m
- Distribution Plan: Self/Agency based
Australia: Market is expected to reach 5.9 billion dollars in 2018 which has increased from 4 billion dollars in 2014 in Australia
- Firm exist: 8000+
- Same Service by other: 12000+
- Market Share / Size: $ 80675 m
- Distribution Plan: Self/Agency based
Singapore: Market is expected to reach 400 million dollars in 2018 which has increased from 4.2 billion dollars in 2014 in Singapore
- Firm exist: 30000+
- Same Service by other: 12000+
- Market Share / Size: $ 48498 m
- Distribution Plan: Self/Agency based
Ads Sending Pattern in each country from 2011 to 2017
Launch Strategy:
- Pre-Launch Giveaway with an update in all social media
- Create your tailor-made products: people can login and redesign their portfolio for free
- FAQ survey before launch
***Note: Above strategy can be used simultaneously in each country before and after the launch
Steps for Launch:
- Reach Audience
- Acts on Internal Works (SEO, Website, Email, blogs, social presence, whitepapers, eBooks, Videos, Webinars, Podcasts, PowerPoint, Visual content, FAQs, Feature articles, Press releases, News, Buyer guides, brochure, product flyers)
- Convert the common laymen to client
- Relationship
Expansion Options:
- Partnership
- Through a Reseller
- Acquisition in the target country
*Before moving to a new market, let’s test the interest and sustainability period without any new threats for next 5 years at least.
SWOT Analysis of Digital Marketing:
Cost of Setting up in each country:
Below price includes Incorporation registration, license, office facility, office equipment, website, employee, utility bill and other miscellaneous:
