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    Skillshare, world’s largest online learning community for creativity, forays into the Indian EdTech market

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    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

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    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

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    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

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    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

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    Need for self-dependent students in self-reliant India

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

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    New Globalization Redefines MBA

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    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

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    Updates regarding NEET UG Counselling 2021

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    Online learning a boon for the CAT 2021 topper

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    National Board of Examinations announced changes in NEET MDS 2022 exam

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

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    Skillshare, world’s largest online learning community for creativity, forays into the Indian EdTech market

    Skillshare, world’s largest online learning community for creativity, forays into the Indian EdTech market

    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

    Need for self-dependent students in self-reliant India

    Need for self-dependent students in self-reliant India

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Childhood cancer and treatment

    Childhood cancer and treatment

    New Globalization Redefines MBA

    New Globalization Redefines MBA

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

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    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

    Scholarships for Higher Education Plus

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    New Globalization Redefines MBA

    New Globalization Redefines MBA

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

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    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

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    OMOTEC to conduct 10-day Robotics Workshop for students

    OMOTEC to conduct 10-day Robotics Workshop for students

    Dr Mukesh Kwatr

    Development can go hand with forestation: Dr.Mukesh Kwatra

    How to make your future bright in Naturopathy: Dr N K Sharma

    How to make your future bright in Naturopathy: Dr N K Sharma

    Dr Sunita Gandhi

    Help teachers overcome the fear of tech: Dr. S Gandhi

    Blended learning is an important pedagogy for B-Schools

    Blended learning is an important pedagogy for B-Schools

    Understanding the objective of fellowship is important

    Understanding the objective of fellowship is important

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Dr Malini Saba

    The Good, Bad, and Ugly for Education Sector From Budget 2021

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    UAE leads winners at GESS Education Awards

    UAE leads winners at GESS Education Awards

    bml munjal

    BML Munjal University in Partnership with Indian Academy of Management hosts workshop to encourage management research

    The next important event is the citywide teachers’ council!

    The next important event is the citywide teachers’ council!

    TiE Delhi-NCR partners with Brainfeed

    TiE Delhi-NCR partners with Brainfeed to host ‘India Education Entrepreneurship Day’

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

    media-partner for LPU’s ‘Volatile Consumer Behavior & Marketing’ Conference

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More admissions In the New Normal

Vivek Sharan Founder & Director Ignify solutions

By Vivek Sharan, Founder & Director, Ignify solutions.
We all have witnessed some of the toughest time in History with this Pandemic. We all have put up a strong fight with Covid and will soon defeat it. Pandemic has taught us to be innovative with alternative teaching learning methodologies in action, we also need to secure our revenues and growth with new strategies and deep understanding of lead generations and conversions.. We now need more Admissions through higher No of leads and higher Conversions.

The glaring question which every institution is asking is what do I need to do to get more admissions? Should we spend more on branding? Should we change our marketing Plan ? Should change my admission team and hire a fresh team who can bring new ideas?

To answer this question we need to understand the problem in details. Educational institutions have majorly depending on a minimum and self basic sales and marketing process. They have always believed that with a good infrastructure, excellent academics and visionary team of teachers they will be able to get sustainable admissions. The institute does not emphasis on building the right platform for leads to land, Nor does the institute focuses for a well audited process for admission SOPs for their institute. Admissions are still considered seasonal and so is the focus on the admission team members of institutions who have multiple roles to justify apart from admissions.

The pandemic has definitely brought a big challenge to all Institutions big or small. However also opens up new roads for us to explore and build more channels for technology to step in.

The role of technology will be right from building lead and branding platforms like website with a strong pull to hold parents and students with engagement. The social media platforms need to act as catalyst to your admissions. Its time to have visuals – promos , stories everywhere to showcase.  Its time to be vocal and demonstrate the strength on every platform and by all stake holders – Parents, Students, Faculty, Management to announce, excite and pull enquiry to the institution. The Institute needs to focus building both inside and outside sales channels to seek more and more parents / students as walk in. The referrals for inside sales can boost with the help of teachers , management and admission team which can contribute to an excellent admissions. Having the entire admission process and experience on virtual platform will be big boost.

The need of data analysis, Competition study and activity will be another strong strategy to seek more focused enquiry generation.  Decide upon your offer, freebies to attract as well as hold your existing students and parents with the analysis.

Admissions will go up when your enquiry channels works well and equally when you convert this enquiry well. The need of a strong dedicated admission team trained on the admission conversions will bring the desired results.

Follow up with your enquiry with multiple reasons and ways to engage them will help you secure more than your competition. Also the management need to build and robust admission team monitoring plan to ensure all leads channels convert to enquiry and all enquiries convert to admissions.

Tags: Ignify solutionsVivek Sharan

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