-Pratish Nair, MD and Founder, Prahlad Kakar School of Branding and Entrepreneurship (PKSBE)
Recognized for their ‘quick hacks’ Indians considered to be extremely proficient of arranging substitute options in comparison to innovating new ones. This widely observed attitude has thereafter resulted in individuals of our country to lose originality and inattentiveness. While the temporary arrangements seem helpful for a short span, it has adverse effects on the overall development of the country.
The popular technique of being inspired by an existing successful idea in professional terminologies is regarded as Blueprint Entrepreneurship. It ideally states following a map carved out by a second-party for the success of one’s personal entrepreneurial journey. An entrepreneurial style of this kind is hugely observed in India across various sectors. For instance: an individual who strives to produce a movie displays willingness towards a tried and tested script in comparison to experimentation.
In my opinion, there is a clear juxtaposition between Entrepreneurship and Blueprint Entrepreneurship. While Entrepreneurship motivates an individual to be a risk-taker and innovator; Blueprint Entrepreneurship makes one a safe-player and adopter. Despite, our country providing room for multiple opportunities majority of us often fall victim to prospects which provide a no-risk zone. In addition, I firmly believe that the root cause of this phenomenon is the traditional education model in India. In spite of the advancements, the ground-rule for acquiring education yet remains the same. This is because the purpose of being educated has always been inclined towards job-security. Owing to the monotonous methodologies and academic content, education has significantly deprived the brightest minds of being innovators.
Alongside education, the research and development prospects also need to work with a broader perspective. Fortunately, the opportunity to connect with various entrepreneurs in India and overseas aided me to comprehend this existing gap in our country. In tandem with exploring opportunities with existing concepts, entrepreneurs and experts should consider extending additional support to developing an unconventional approach. Undoubtedly, blueprint ideas project high probability to attain monetary benefits but it also expeditiously saturates the business. One of the finest examples: Flipkart- an Indian electronic commerce company incepted itself by the blueprint of Amazon. Over the years, Flipkart was garnered with profitability and recognition. Despite this fact, in the present times, one can witness the majority of its directors selling their stakes.
In the present scenario, individuals are in dire need to understand the power of originality and how it can anchor our nation upwards. By successfully completing the mission of sending Neil Armstrong to the moon, The United States of America undertook nothing smaller than a daring entrepreneurial journey. I believe, for a corporation or country to prosper, we need daredevils. We need risk-takers and innovators because that is the true essence of entrepreneurship. Always remember, novel ideas mostly sound convincing only after their execution. In the ideation stage, one can expect more opposition than support.
Recognised for their ‘quick hacks’ Indians considered to be extremely proficient of arranging substitute options in comparison to innovating new ones.
Owing to the monotonous methodologies and academic content, education has significantly deprived the brightest minds of being innovators.