ecently, Prime Minister Narendra Modi urged everyone to follow immunity-boosting guidelines issued by the Ayush Ministry to safeguard themselves from COVID-19. Even doctors in some Indian cities are relying on ayurvedic medicines to treat COVID-19.
Taking a cue from this, many corporates are evolving their employee wellness initiatives extensively by introducing webinars on ayurvedic nutrition and its benefits and virtual yoga sessions and respiratory exercises. Take the example of Brookfield Properties (a global real estate services company), which is hosting a webinar with Dr. Shijoe Mathew (Consultant, Ananda in the Himalayas) on how right ayurvedic nutrition can help boost one’s immunity and gut health. This is a part of the ‘‘Positive Pulse, A Wellness Initiative’, where the company is hosting a series of engagement activities, interactive sessions with industry experts, creating engagement videos and running rewarding contests. Through this, it is ensuring the safety of its stakeholders and employees across its Commercial Real Estate portfolios, CandorTechSpace in Gurgaon, Noida and Kolkata; as well as for Powai Business District and Equinox Business Park in Mumbai. Similarly, Kotak Mahindra Bank is providing its employees with live sessions on yoga asanas and breathing techniques to boost immunity and respiratory strength with the Celebrity yoga acharya – Ira Trivedi conducts.
Another example is GlaxoSmithKline Consumer Healthcare, which is coming up with ‘desktop yoga’ — a platform for live yoga sessions for all its employees. Similarly, Flipkart is encouraging its employees to take a ‘Digital Chai Break’ where it is promoting working parents to bring their young kids to greet colleagues while also sipping a hot cup of tea that is proven to boost immunity.
As the lockdown is likely to be over on May 3, people are relying on the tips by Ayush Ministry to prevent the contagion. As the phenomenon is going to gain popularity among modern households and offices, with more corporates promoting these tips for the next few months.