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    Education Ministry recieves 1.12 lakh crore from the centre

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    The union budget 2023-2024

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    1.12 lakh crore has been allocated to Education Ministry, recorded highest

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    IIT JEE Mains and IIT JEE Advanced eligibility standards will be loosened by the Education Ministry

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  • Home
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    The Future of education beaming with the new budget in hand

    The Future of education beaming with the new budget in hand

    The highest education budget ever

    The highest education budget ever

    Education Ministry recieves 1.12 lakh crore from the centre

    Education Ministry recieves 1.12 lakh crore from the centre

    Surge in education budget allocation

    Surge in education budget allocation

    The union budget 2023-2024

    The union budget 2023-2024

    1.12 lakh crore has been allocated to Education Ministry, recorded highest

    1.12 lakh crore has been allocated to Education Ministry, recorded highest

    Private Universities in Karnataka Protest against the Use of ChatGPT

    Private Universities in Karnataka Protest against the Use of ChatGPT

    Indian start-ups raised 33% less (YoY) in CY22 at nearly USD 24 billion; Early-stage funding grew by 12%: PwC India Report

    Indian start-ups raised 33% less (YoY) in CY22 at nearly USD 24 billion; Early-stage funding grew by 12%: PwC India Report

    France to increase its intake of Indian students manifold

    France to increase its intake of Indian students manifold

    IIT JEE Mains and IIT JEE Advanced eligibility standards will be loosened by the Education Ministry

    IIT JEE Mains and IIT JEE Advanced eligibility standards will be loosened by the Education Ministry

  • Academics
    • All
    • Admission
    • Exams
    • Internship
    • Results
    • Scholarship
    • Study Abroad
    Institute of Bakery & Culinary Arts Invites Application for Various Courses

    Institute of Bakery & Culinary Arts Invites Application for Various Courses

    Deakin University introduces 12-month Master of Data Science (Global) in collaboration with Great Learning

    WHISTLING WOODS INTERNATIONAL HOSTED THE 2ND EDITION OF THE MEDIA & COMMUNICATION-MASTERCLASS MARATHON FEATURING RENOWNED WOMEN LEADERS FROM THE M&E INDUSTRY

    WHISTLING WOODS INTERNATIONAL HOSTED THE 2ND EDITION OF THE MEDIA & COMMUNICATION-MASTERCLASS MARATHON FEATURING RENOWNED WOMEN LEADERS FROM THE M&E INDUSTRY

    MDI Gurgaon business school wins RPG Blizzard 2022

    MDI Gurgaon business school wins RPG Blizzard 2022

    Applications for Paramedical Programmes now Open

    Applications for Paramedical Programmes now Open

    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

  • Ed-Leaders’ Corner
    • All
    • Higher Education
    • K12
    What can Indian medical students expect when pursuing a career in medicine :   Advice from St. George’s University School of Medicine in Grenada

    What can Indian medical students expect when pursuing a career in medicine : Advice from St. George’s University School of Medicine in Grenada

    Avanse Financial Services’ half-yearly results resonate with the growing demand among students to access quality education

    Avanse Financial Services’ half-yearly results resonate with the growing demand among students to access quality education

    Ireland opens opportunities for Indian students, announces on-  ground Education Fairs in November

    Ireland opens opportunities for Indian students, announces on- ground Education Fairs in November

    #StrongMindPalace – Building mental fortitude for life’s challenges

    #StrongMindPalace – Building mental fortitude for life’s challenges

    “Societal Development is the aim of Space Technology:  Dr. A S Kiran Kumar

    “Societal Development is the aim of Space Technology: Dr. A S Kiran Kumar

    Want to study abroad: These platforms are enabling the best scholarships for overseas education

    Want to study abroad: These platforms are enabling the best scholarships for overseas education

    Need for self-dependent students in self-reliant India

    Need for self-dependent students in self-reliant India

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    New Globalization Redefines MBA

    New Globalization Redefines MBA

  • Jobs
    • All
    • Career Advice
    • Get a Job
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    How to get your dream specialty in INI CET counseling:  Tips by Gaurav Tyagi

    How to get your dream specialty in INI CET counseling: Tips by Gaurav Tyagi

    Deakin University introduces 12-month Master of Data Science (Global) in collaboration with Great Learning

    Around 4000 jobs posted everyday during the festive  season’22

    Around 4000 jobs posted everyday during the festive season’22

    OMOTEC to conduct 10-day Robotics Workshop for students

    OMOTEC to conduct 10-day Robotics Workshop for students

    Dr Mukesh Kwatr

    Development can go hand with forestation: Dr.Mukesh Kwatra

    How to make your future bright in Naturopathy: Dr N K Sharma

    How to make your future bright in Naturopathy: Dr N K Sharma

    Dr Sunita Gandhi

    Help teachers overcome the fear of tech: Dr. S Gandhi

    Blended learning is an important pedagogy for B-Schools

    Blended learning is an important pedagogy for B-Schools

    Understanding the objective of fellowship is important

    Understanding the objective of fellowship is important

  • Events
    • All
    • Events
    “Societal Development is the aim of Space Technology:  Dr. A S Kiran Kumar

    “Societal Development is the aim of Space Technology: Dr. A S Kiran Kumar

    Wipro earthian awards 2021 felicitate excellence in sustainability education

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    UAE leads winners at GESS Education Awards

    UAE leads winners at GESS Education Awards

    bml munjal

    BML Munjal University in Partnership with Indian Academy of Management hosts workshop to encourage management research

    The next important event is the citywide teachers’ council!

    The next important event is the citywide teachers’ council!

    TiE Delhi-NCR partners with Brainfeed

    TiE Delhi-NCR partners with Brainfeed to host ‘India Education Entrepreneurship Day’

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

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ICFAI 43rd WiseViews Leadership Conversations Mr. Viren Shah

ICFAI 43rd WiseViews Leadership Conversations Mr. Viren Shah

  (ICFAI conducts leadership conversations on “Sensory Branding Strategies: The Cream Stone Way”)

“We don’t just sell ice cream, we sell experience that are relished by the customers“ stated Mr. Viren Shah, Director – Scoops Ice Creams and Cream Stone Concepts at the 43rd WiseViews Leadership Conversations conducted by ICFAI on February 11, 2022 at 7.30 pm. He spoke on the topic “Sensory Branding Strategies: The Cream Stone Way”.

Mr. Viren Shah briefed the audience about the origin of Scoops and Cream Stone. The family of Shah’s  owns a Hotel Haridwar in Hyderabad and in the year 1989 their grand father visited  Delhi where  he saw a machine which makes ice cream. He bought it to Hyderabad and served to his customers which they liked a lot. Eventually that paved a way to the emergence of Scoops Ice Cream.

“In the year 2009, a unique concept was launched where a refrigerated marble stone is used to make the ice cream which was named Cream Stone. The concept of making live ice cream on a cold stone was a big hit with the consumers which gave us the confidence of expanding the business through the franchise model”, said Mr. Viren.

Mr. Viren strongly advocated that their franchise model is different from others where they follow a set of uncompromising values. For example, the franchise is not given to people who do not reside in the city where the store is located. Secondly, they do not encourage investors to take up the franchise because they do not have enough time to monitor the store personally. Mr. Viren stated that their sustainable franchise model is committed to earn profits for the people who connect with the cream stone and to achieve that they have to monitor it personally each day.

Mr. Viren also shared how they collaborated with movies and the film stars to promote their brand. “The media promotions are very cost effective and draws a lot of media attention”, he said. He also advised that location plays a vital role in the food and beverage industry these days. “The people look for drive-ins and comfortable spaces where they can chill out and enjoy their food.  For that selecting a suitable location which is spacious and has ample parking always attracts the people”, he added.

Answering to a query in the Q & A session, Mr. Viren Shah said “that taking a calculated risk in the business helps you to succeed and you have to believe in what you are doing”.

The conversation was moderated by Prof. R Prasad, Director – Academic Wing, ICFAI Group and Prof. Sudhakar Rao, Director – Branding, ICFAI Group.

About 250 participants including entrepreneurs, Research Scholars, working professionals from various parts of the country registered for this webinar which was also live streamed on facebook.

Tags: ICFAIMr. Viren Shah

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