• Home
  • Daily Updates
  • Academics
  • Ed-Leaders’ Corner
  • Jobs
  • Events
  • Blog
  • Magazine
    • Subscribe
    • Archive Edition
    • Subscription Form
  • Institutions
    • Engineering
    • Medical
    • Management
    • Finance and Accounts
    • Law
    • Humanities
    • Commerce
    • Science
    • Odd Vocation
    • Media and Journalism
    • Design
    • Hotel Management
    • Competition
    • Study Abroad
Thursday, February 17, 2022
Higher Education Plus
Advertisement Banner
  • Home
  • Daily Updates
    • All
    • Agriculture
    • Banking & Finance
    • Economy
    • Education Sector
    • Entrepreneurs
    • Expert Speaks
    • Healthcare
    • Infrastructure
    • News
    • Policies
    • Startups
    • Technology
    Need for self-dependent students in self-reliant India

    Need for self-dependent students in self-reliant India

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Childhood cancer and treatment

    Childhood cancer and treatment

    New Globalization Redefines MBA

    New Globalization Redefines MBA

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

  • Academics
    • All
    • Admission
    • Exams
    • Internship
    • Results
    • Scholarship
    • Study Abroad
    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

  • Ed-Leaders’ Corner
    • All
    • Higher Education
    • K12
    Need for self-dependent students in self-reliant India

    Need for self-dependent students in self-reliant India

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    New Globalization Redefines MBA

    New Globalization Redefines MBA

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

  • Jobs
    • All
    • Career Advice
    • Get a Job
    • Recruit
    OMOTEC to conduct 10-day Robotics Workshop for students

    OMOTEC to conduct 10-day Robotics Workshop for students

    Dr Mukesh Kwatr

    Development can go hand with forestation: Dr.Mukesh Kwatra

    How to make your future bright in Naturopathy: Dr N K Sharma

    How to make your future bright in Naturopathy: Dr N K Sharma

    Dr Sunita Gandhi

    Help teachers overcome the fear of tech: Dr. S Gandhi

    Blended learning is an important pedagogy for B-Schools

    Blended learning is an important pedagogy for B-Schools

    Understanding the objective of fellowship is important

    Understanding the objective of fellowship is important

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Dr Malini Saba

    The Good, Bad, and Ugly for Education Sector From Budget 2021

  • Events
    • All
    • Events
    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    UAE leads winners at GESS Education Awards

    UAE leads winners at GESS Education Awards

    bml munjal

    BML Munjal University in Partnership with Indian Academy of Management hosts workshop to encourage management research

    The next important event is the citywide teachers’ council!

    The next important event is the citywide teachers’ council!

    TiE Delhi-NCR partners with Brainfeed

    TiE Delhi-NCR partners with Brainfeed to host ‘India Education Entrepreneurship Day’

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

    media-partner for LPU’s ‘Volatile Consumer Behavior & Marketing’ Conference

    Brainfeed Higher Education Plus: media-partner for LPU’s ‘Volatile Consumer Behavior & Marketing’ Conference

    Centre for Continuing Education inaugurated at NIT, Jalandhar

    Centre for Continuing Education inaugurated at NIT, Jalandhar

  • Blog
  • Magazine
    • Subscribe
    • Archive Edition
    • Subscription Form
  • Institutions
    • Engineering
    • Medical
    • Management
    • Finance and Accounts
    • Law
    • Humanities
    • Commerce
    • Science
    • Odd Vocation
    • Media and Journalism
    • Design
    • Hotel Management
    • Competition
    • Study Abroad
No Result
View All Result
  • Home
  • Daily Updates
    • All
    • Agriculture
    • Banking & Finance
    • Economy
    • Education Sector
    • Entrepreneurs
    • Expert Speaks
    • Healthcare
    • Infrastructure
    • News
    • Policies
    • Startups
    • Technology
    Need for self-dependent students in self-reliant India

    Need for self-dependent students in self-reliant India

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Childhood cancer and treatment

    Childhood cancer and treatment

    New Globalization Redefines MBA

    New Globalization Redefines MBA

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

    Adil Meraj, Founder and CEO of Gurucool shares Education trends we can foresee in 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

  • Academics
    • All
    • Admission
    • Exams
    • Internship
    • Results
    • Scholarship
    • Study Abroad
    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

  • Ed-Leaders’ Corner
    • All
    • Higher Education
    • K12
    Need for self-dependent students in self-reliant India

    Need for self-dependent students in self-reliant India

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    New Globalization Redefines MBA

    New Globalization Redefines MBA

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

  • Jobs
    • All
    • Career Advice
    • Get a Job
    • Recruit
    OMOTEC to conduct 10-day Robotics Workshop for students

    OMOTEC to conduct 10-day Robotics Workshop for students

    Dr Mukesh Kwatr

    Development can go hand with forestation: Dr.Mukesh Kwatra

    How to make your future bright in Naturopathy: Dr N K Sharma

    How to make your future bright in Naturopathy: Dr N K Sharma

    Dr Sunita Gandhi

    Help teachers overcome the fear of tech: Dr. S Gandhi

    Blended learning is an important pedagogy for B-Schools

    Blended learning is an important pedagogy for B-Schools

    Understanding the objective of fellowship is important

    Understanding the objective of fellowship is important

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Dr Malini Saba

    The Good, Bad, and Ugly for Education Sector From Budget 2021

  • Events
    • All
    • Events
    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    UAE leads winners at GESS Education Awards

    UAE leads winners at GESS Education Awards

    bml munjal

    BML Munjal University in Partnership with Indian Academy of Management hosts workshop to encourage management research

    The next important event is the citywide teachers’ council!

    The next important event is the citywide teachers’ council!

    TiE Delhi-NCR partners with Brainfeed

    TiE Delhi-NCR partners with Brainfeed to host ‘India Education Entrepreneurship Day’

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

    media-partner for LPU’s ‘Volatile Consumer Behavior & Marketing’ Conference

    Brainfeed Higher Education Plus: media-partner for LPU’s ‘Volatile Consumer Behavior & Marketing’ Conference

    Centre for Continuing Education inaugurated at NIT, Jalandhar

    Centre for Continuing Education inaugurated at NIT, Jalandhar

  • Blog
  • Magazine
    • Subscribe
    • Archive Edition
    • Subscription Form
  • Institutions
    • Engineering
    • Medical
    • Management
    • Finance and Accounts
    • Law
    • Humanities
    • Commerce
    • Science
    • Odd Vocation
    • Media and Journalism
    • Design
    • Hotel Management
    • Competition
    • Study Abroad
No Result
View All Result
No Result
View All Result

ICFAI 43rd WiseViews Leadership Conversations Mr. Viren Shah

ICFAI 43rd WiseViews Leadership Conversations Mr. Viren Shah

  (ICFAI conducts leadership conversations on “Sensory Branding Strategies: The Cream Stone Way”)

“We don’t just sell ice cream, we sell experience that are relished by the customers“ stated Mr. Viren Shah, Director – Scoops Ice Creams and Cream Stone Concepts at the 43rd WiseViews Leadership Conversations conducted by ICFAI on February 11, 2022 at 7.30 pm. He spoke on the topic “Sensory Branding Strategies: The Cream Stone Way”.

Mr. Viren Shah briefed the audience about the origin of Scoops and Cream Stone. The family of Shah’s  owns a Hotel Haridwar in Hyderabad and in the year 1989 their grand father visited  Delhi where  he saw a machine which makes ice cream. He bought it to Hyderabad and served to his customers which they liked a lot. Eventually that paved a way to the emergence of Scoops Ice Cream.

“In the year 2009, a unique concept was launched where a refrigerated marble stone is used to make the ice cream which was named Cream Stone. The concept of making live ice cream on a cold stone was a big hit with the consumers which gave us the confidence of expanding the business through the franchise model”, said Mr. Viren.

Mr. Viren strongly advocated that their franchise model is different from others where they follow a set of uncompromising values. For example, the franchise is not given to people who do not reside in the city where the store is located. Secondly, they do not encourage investors to take up the franchise because they do not have enough time to monitor the store personally. Mr. Viren stated that their sustainable franchise model is committed to earn profits for the people who connect with the cream stone and to achieve that they have to monitor it personally each day.

Mr. Viren also shared how they collaborated with movies and the film stars to promote their brand. “The media promotions are very cost effective and draws a lot of media attention”, he said. He also advised that location plays a vital role in the food and beverage industry these days. “The people look for drive-ins and comfortable spaces where they can chill out and enjoy their food.  For that selecting a suitable location which is spacious and has ample parking always attracts the people”, he added.

Answering to a query in the Q & A session, Mr. Viren Shah said “that taking a calculated risk in the business helps you to succeed and you have to believe in what you are doing”.

The conversation was moderated by Prof. R Prasad, Director – Academic Wing, ICFAI Group and Prof. Sudhakar Rao, Director – Branding, ICFAI Group.

About 250 participants including entrepreneurs, Research Scholars, working professionals from various parts of the country registered for this webinar which was also live streamed on facebook.

Tags: ICFAIMr. Viren Shah

Related Posts

Building the global citizens of tomorrow through the power of education
Press Releases

Building the global citizens of tomorrow through the power of education

by HEP Online Bureau
February 17, 2022
0

Authored by: Mr. Rohan Parikh, Managing Director - The Green Acres Academy  Renowned American philosopher, John Dewey, once said, “Education...

Read more
Boys and Machines notices rising luxury pre-owned car demand from Tier-II and Tier-III cities

Boys and Machines notices rising luxury pre-owned car demand from Tier-II and Tier-III cities

February 16, 2022
iSchoolConnect Technologies to host India’s biggest Study Abroad Fest

iSchoolConnect Technologies to host India’s biggest Study Abroad Fest

February 16, 2022
SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

February 16, 2022
RERF (Brahmakumari’s) MOU with SRM University AP

RERF (Brahmakumari’s) MOU with SRM University AP

February 16, 2022
Load More

TRENDING THIS WEEK

Building the global citizens of tomorrow through the power of education

Building the global citizens of tomorrow through the power of education

February 17, 2022
Boys and Machines notices rising luxury pre-owned car demand from Tier-II and Tier-III cities

Boys and Machines notices rising luxury pre-owned car demand from Tier-II and Tier-III cities

February 16, 2022
Need for self-dependent students in self-reliant India

Need for self-dependent students in self-reliant India

February 16, 2022
iSchoolConnect Technologies to host India’s biggest Study Abroad Fest

iSchoolConnect Technologies to host India’s biggest Study Abroad Fest

February 16, 2022
SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

February 16, 2022
RERF (Brahmakumari’s) MOU with SRM University AP

RERF (Brahmakumari’s) MOU with SRM University AP

February 16, 2022

FOLLOW US

Highereducationplus

Contact Info

Plot No: 47, Rd Number 4A, adjacent to Bose Edifice, Golden Tulip Estate, Raghavendra Colony, Hyderabad, Telangana 500084
Email: info@highereducationplus.com

Quick Links

  • About
  • Brainfeed Group of Magazines
  • Advertise
  • Privacy Policy
  • Contact
  • About
  • Brainfeed Group of Magazines
  • Advertise
  • Privacy Policy
  • Contact

© 2021 Higher Education Plus. All rights reserved.

No Result
View All Result
  • Home
  • Daily Updates
  • Academics
  • Ed-Leaders’ Corner
  • Jobs
  • Events
  • Blog
  • Magazine
    • Subscribe
    • Archive Edition
    • Subscription Form
  • Institutions
    • Engineering
    • Medical
    • Management
    • Finance and Accounts
    • Law
    • Humanities
    • Commerce
    • Science
    • Odd Vocation
    • Media and Journalism
    • Design
    • Hotel Management
    • Competition
    • Study Abroad

© 2021 Higher Education Plus. All rights reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In