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    ISHAN UDAY Application open on Scholarships Portal

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    IIT JAM 2023 on February 13; Application process to commence from September 7

    UGC Notifies Higher Education Institutions to Refund Admission Cancellation and Migration Fees

    UGC Notifies Higher Education Institutions to Refund Admission Cancellation and Migration Fees

    Government to fund 10000 Patent applications each year

    Government to fund 10000 Patent applications each year

    Simplilearn Collaborates with The University of Minnesota’s Carlson School of Management for a Post Graduate Program in Business Analytics

    Simplilearn Collaborates with The University of Minnesota’s Carlson School of Management for a Post Graduate Program in Business Analytics

    Annie Besant Fellowship for Prospective Ph.D students by BHU

    Annie Besant Fellowship for Prospective Ph.D students by BHU

    Savitribai Phule Pune University initiates Ph.D Admission Process

    Savitribai Phule Pune University initiates Ph.D Admission Process

    Applications for Paramedical Programmes now Open

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    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Updates regarding NEET UG Counselling 2021

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    Online learning a boon for the CAT 2021 topper

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    New Globalization Redefines MBA

    New Globalization Redefines MBA

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

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    OMOTEC to conduct 10-day Robotics Workshop for students

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    How to make your future bright in Naturopathy: Dr N K Sharma

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    Dr Sunita Gandhi

    Help teachers overcome the fear of tech: Dr. S Gandhi

    Blended learning is an important pedagogy for B-Schools

    Blended learning is an important pedagogy for B-Schools

    Understanding the objective of fellowship is important

    Understanding the objective of fellowship is important

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Dr Malini Saba

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    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    UAE leads winners at GESS Education Awards

    UAE leads winners at GESS Education Awards

    bml munjal

    BML Munjal University in Partnership with Indian Academy of Management hosts workshop to encourage management research

    The next important event is the citywide teachers’ council!

    The next important event is the citywide teachers’ council!

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“The subtle art of marketing is something that must be learned by everyone.”

- In conversation with Nikhil Chandwani

“The subtle art of marketing is something that must be learned by everyone.”

Nikhil Chandwani is an author of 14 Books, Co-Founder of NYK Daily and Founder – Writers’ Rescue Centre. He is Times of India’s ‘Times Writer of the Year 2022’. He is the world’s most followed long form writer on Instagram.

Can you tell us more about your professional journey and career milestones?

My professional journey was divided in two phases. I was a loner in the first phase and subject to trolling, bullying and isolation. In my second phase (that I am in right now), I am surrounded by good people, and I’ve gained my confidence. I am turning 29 this year, and I’ve written 14 books, I run two firms with a decent turnover, I am getting married in December this year in Hyderabad, and I am incredibly lucky to have a family of 1million+ on Instagram.

What mistakes do you think amateur authors and novices make and how do you think they can avoid them?

Authors feel writing a book is enough. They don’t focus on sales. They don’t learn the art of marketing. The subtle art of marketing is something that must be learned by everyone. Like back in the day, the life skills included cooking, swimming and self-defense, now the life skills include learning how to market a product and handling sales. New writers must learn this art when they’re young or else they’ll be left with a masterpiece without anyone around to read it.

What were some of the major challenges you faced as an educator and how did you manage to overcome them?

I educate people in the field of history, politics and similar topics on Instagram. The biggest challenge how to creatively share content on the platform. Initially, I wrote swipe and read articles where people can swipe next and read 1000 words pieces on my Instagram. I had around 1.5-2 million readers every month. However, once I started making reels to educate people, around 60 million+ watched the content monthly. So, I just made a few purchases and now planning to start digital podcast to find a bigger reach.

Can you tell us more about your creative process when it comes to writing books? For instance, how do you pick a topic and how do you deal with writer’s block?

Research, patience and confidence are three ingredients needed. Plus, learning about the market, adapting to the dynamics of post COVID world (people are not going to book stores and buying things online) is also needed.

What future projects are you working on?

I am finishing my 1 year PGP at IIM Nagpur. Once that is done, I am planning to start an eco-friendly venture, a brainchild of my fiancée and business partner Arushi Sana. Arushi and I run a news platform NYK Daily at the moment that has around 23 employees, and we are planning to expand this venture by adding a few more dimensions to it.

Tags: #14 Books#NYK DailyCo-founderNikhil Chandwani

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