Look at this girl… How cute Indian beauty she is! Her name is Naina. Her native place is Jhansi in Uttar Pradesh. She got settled in Mumbai. She is familiar to many people on social media! Her engaging content covers a wide range – fashion hauls, travel vlogs, dance challenges, and even thought-provoking discussions on social issues. Her fans are fascinated by Naina’s dance moves to trending songs. What did you think when you first saw her? Do you feel Wondering?
But the truth is she is not real. She is a beautiful lie. Naina is India’s first virtual avatar. In technical terms, she is called a ‘virtual influencer’. She is created by AVTR META LABS, a company that recognizes the growing importance of Artificial Intelligence and digital avatars for content & influencer marketing.
Niana promotes brands, talks to fans and shares photos, videos on social media like regular influencers. She entered Instagram as ‘Naiana Avtr’ and got more than one and a half lakh followers. The 21-year-old digital avatar Naina, has been spotted at multiple places since she first made a striking appearance at the Mumbai airport. Naina posed for some pictures flaunting a smile to the cameras.
She also worked with big companies like Nike and Puma. Recently Naiana began interviewing not only Tollywood and Bollywood stars like Sobhita Dhulipalla, Sayami Kher, Hansika, Esha, Nargis Fakhri but also sports celebrities. She will be sharing these interviews from February on her YouTube account under the name ‘Nainas and Pop Diaries’. A short video related to this was shared online and it went viral. She has captured hearts across India. Seeing her fan following… many companies are trying to contact her for advertisements. Naina’s journey is just beginning. As technology advances and the metaverse evolves, her possibilities for creativity are boundless.
