Delivered through Eruditus in India, the program will empower professionals to efficiently manage the end-to-end product life cycle and deliver business success with the Kellogg edge.
Kellogg Executive Education at Northwestern University, ranked #1 for marketing by U.S. News & World Report (2022) and acclaimed for having 19 alumni serving as CEOs of Fortune 500 companies, has launched a 36-week online Post Graduate Certificate in Product Management. This program has been launched to meet the increasing demand for trained product managers who can align all the stakeholders involved in developing and marketing a product while ensuring customer and commercial success for their products. This is the second executive education program from Kellogg in collaboration with Eruditus in India. Earlier, Kellogg Executive Education launched the Post Graduate Certificate in Digital Marketing in India.
Products are the foundation of growth for any company, whether it is a large multinational firm or an early-stage technology startup. Digital disruption has propelled organizations to refocus their product offerings and leverage analytics to respond to evolving customer expectations. Developing and managing a product throughout the lifecycle has become increasingly complex, and the COVID-19 pandemic has further accelerated this digitalization of product experiences. 85% of products fail because they are not aligned with customer needs (Forbes, 2021), underscoring the importance of effective product management.
A fully optimized product management approach can result in a 34.2% jump in company profits (280 Group Report, 2022). The growing recognition of the importance of product management is evidenced by the fact that 16% of CEOs come from Product backgrounds, and 31% of companies have an official Chief Product Officer role (The Future of Product Management Report, 2021). Product management is emerging as a key function for driving business growth. Product managers act like mini-CEOs, aligning diverse stakeholders with customer needs to deliver profitable growth.
The Post Graduate Certificate in Product Management program provides a 360-degree mastery over the process of defining, developing, and delivering products and experiences across a wide range of industries. The program will be led by Professor Mohanbir Sawhney – a globally recognized scholar, educator, and author in driving product innovation and customer-centricity to deliver business success. The program is designed for mid- and senior-level professionals with over eight years of work experience who want to upskill their product management career to keep abreast of rapidly changing industry standards or professionals who want to switch into the field of product management. The program, spread over 36 weeks, has an industry-aligned curriculum with 20 modules, software tools, real-world case studies, industry examples, a capstone project, marketing simulations, and certifications to ensure a comprehensive understanding of product management. Participants will get an end-to-end understanding from Product Ideation and Innovation to Go-to-Market Strategy (GTM), while exploring cutting-edge concepts like Growth Hacking and AI/ML. Upon successfully completing the program, a verified digital certificate of completion from Kellogg Executive Education will be granted to the participants.
Renowned Kellogg faculty, Professor Mohanbir Sawhney, said, “Product managers need to think like the CEO of their product or service to succeed in a dynamic business landscape. This program harnesses the best practices, frameworks, and hard and soft skills to be a successful product manager, whether you are already working in this field or switching from an adjacent field. Participants will master the end-to-end strategic and tactical skills needed to become a professional product manager, develop a broad overview of the product management landscape, and gain certifications in product management tools and methodologies to equip them for success in this fast-growing field.”
Commenting on the program, Mohan Kannegal, CEO, India and APAC (Consumer), Eruditus, said, “We are all aware that some of the highest-paid professionals in Silicon Valley are no longer Engineers – they are Product Managers. Today, a quick LinkedIn search alone shows 32,000+ positions unfilled for just base-level Product Managers. With such a high demand for the role and as a step towards bridging the existing skills gap, Eruditus is pleased to collaborate with Kellogg Executive Education. The launch of this Product Management online certificate program will help Indian professionals become skilled, full-stack product managers, confident in driving business growth and revenue with the Kellogg advantage”.
The program starts on March 31, 2022, and has a fee of INR 2,62,500 + GST, with flexible payment options and discounts for multiple enrollments. The program is offered through Eruditus, a global leader in making high-quality education accessible and affordable, offering digital-first, seamless learning, and a high engagement experience. Visit the program page for more details, and interested applicants should apply by March 8, 2022, to avail a discount of INR 13,125 + GST on the program fee.