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    Students will now be able to pursue two fulltime academic programs simultaneously

    Students will now be able to pursue two fulltime academic programs simultaneously

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    upGrad allocates 50 crores for its philanthropic organization, upGrad foundation

    Adani University granted private university status by the Gujarat legislative assembly

    Adani University granted private university status by the Gujarat legislative assembly

    Weekly program launched by AIR for students preparing for competitive exams

    Weekly program launched by AIR for students preparing for competitive exams

    PhD students at BHU to be awarded one year teaching fellowship of Rs 40,000

    PhD students at BHU to be awarded one year teaching fellowship of Rs 40,000

    Civil Services Orientation & Mentorship Program launched by ICAI for CA students

    Civil Services Orientation & Mentorship Program launched by ICAI for CA students

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    1 lakh internship opportunities launched by Union Education Minister

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    More than 120 Mumbai colleges seek to increase streams and seats

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    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

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    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

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    New Globalization Redefines MBA

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

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    OMOTEC to conduct 10-day Robotics Workshop for students

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    OMOTEC’s four young geniuses win laurels at IRIS National Fair

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

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    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

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    The next important event is the citywide teachers’ council!

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    Students will now be able to pursue two fulltime academic programs simultaneously

    Students will now be able to pursue two fulltime academic programs simultaneously

    Free online study module introduced for Ukraine returned medical students in Maharashtra

    Free online study module introduced for Ukraine returned medical students in Maharashtra

    Degrees to be awarded within 180 days of the declaration of results: UGC to HEI’s

    Degrees to be awarded within 180 days of the declaration of results: UGC to HEI’s

    upGrad allocates 50 crores for its philanthropic organization, upGrad foundation

    upGrad allocates 50 crores for its philanthropic organization, upGrad foundation

    Adani University granted private university status by the Gujarat legislative assembly

    Adani University granted private university status by the Gujarat legislative assembly

    Weekly program launched by AIR for students preparing for competitive exams

    Weekly program launched by AIR for students preparing for competitive exams

    PhD students at BHU to be awarded one year teaching fellowship of Rs 40,000

    PhD students at BHU to be awarded one year teaching fellowship of Rs 40,000

    Civil Services Orientation & Mentorship Program launched by ICAI for CA students

    Civil Services Orientation & Mentorship Program launched by ICAI for CA students

    1 lakh internship opportunities launched by Union Education Minister

    1 lakh internship opportunities launched by Union Education Minister

    More than 120 Mumbai colleges seek to increase streams and seats

    More than 120 Mumbai colleges seek to increase streams and seats

  • Academics
    • All
    • Admission
    • Exams
    • Internship
    • Results
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    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

    Times Professional Learning, Indian Institute of Management, Kashipur launch Executive Certificate Programme in Product & Brand Management

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Delhi University seeks response on its newly designed Undergraduate Curriculum Framework 2022

    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

    Scholarships for Higher Education Plus

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    Scholarships for Higher Education Plus

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  • Ed-Leaders’ Corner
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    Need for self-dependent students in self-reliant India

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    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    New Globalization Redefines MBA

    New Globalization Redefines MBA

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Pandemic effect: UPSC Preparation in Flux IAS Gurukul announces new tech feature upgrade on App for UPSC Aspirants in 2022

    Updates regarding NEET UG Counselling 2021

    Updates regarding NEET UG Counselling 2021

    Online learning a boon for the CAT 2021 topper

    Online learning a boon for the CAT 2021 topper

    National Board of Examinations announced changes in NEET MDS 2022 exam

    National Board of Examinations announced changes in NEET MDS 2022 exam

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

    Scholarships for Higher Education Plus

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    OMOTEC to conduct 10-day Robotics Workshop for students

    OMOTEC to conduct 10-day Robotics Workshop for students

    Dr Mukesh Kwatr

    Development can go hand with forestation: Dr.Mukesh Kwatra

    How to make your future bright in Naturopathy: Dr N K Sharma

    How to make your future bright in Naturopathy: Dr N K Sharma

    Dr Sunita Gandhi

    Help teachers overcome the fear of tech: Dr. S Gandhi

    Blended learning is an important pedagogy for B-Schools

    Blended learning is an important pedagogy for B-Schools

    Understanding the objective of fellowship is important

    Understanding the objective of fellowship is important

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    OMOTEC’s four young geniuses win laurels at IRIS National Fair

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Tremendous potential to uplift India’s schooling systems: Lina Ashar

    Dr Malini Saba

    The Good, Bad, and Ugly for Education Sector From Budget 2021

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    Wipro earthian awards 2021 felicitate excellence in sustainability education

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    SP Jain Global receives slew of high rankings in the Australian Quality Indicators for Learning and Technology (QILT) 2021 Graduate Outcomes Survey

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    Venkaiah Naidu: New education policy in accordance with Mahatma Gandhi’s ethos

    UAE leads winners at GESS Education Awards

    UAE leads winners at GESS Education Awards

    bml munjal

    BML Munjal University in Partnership with Indian Academy of Management hosts workshop to encourage management research

    The next important event is the citywide teachers’ council!

    The next important event is the citywide teachers’ council!

    TiE Delhi-NCR partners with Brainfeed

    TiE Delhi-NCR partners with Brainfeed to host ‘India Education Entrepreneurship Day’

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

    40 college societies and students get a chance to showcase their talent with realme’s Campus Stars Programs

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Marketing Management by Philip Kotler, launches its sixteenth edition; introduces bundle of marketing…

Marketing Management by Philip Kotler, launches its sixteenth edition; introduces bundle of marketing…

Marketing Management by Philip Kotler, launches its sixteenth edition; introduces bundle of marketing toolkits and strategies for New Age Marketers

  • Co-authored by Prof. Kevin Lane Keller, Prof. Alexander Chernev, Prof. Jagdish N. Sheth, Prof. G. Shainesh
  • Illustrations around 12 Marketing Spotlights; 45 Indian case studies; concepts around new market realities

Pearson, world’s leading learning company launched its sixteenth edition of Marketing Management by Philip Kotler. The book is co-authored by coveted academicians Prof. Kevin Lane Keller, Prof. Alexander Chernev, Prof.  Jagdish N. Sheth and Prof. G. Shainesh. The Indian edition of the book is all set to offer enriched learning and pedagogy based on the new marketing realities, disruptions in the business models and evolved paradigms due to globalisation.

Marketing Management by Philip Kotler is unrivalled, and has been pivotal for marketing specialists over the decades. The newly launched book is in line with the dynamic environment inhabited by today’s marketers and offers a distinctive perspective for readers to understand the changing global marketplace and the impact of technology on making strategic marketing decisions. The book details insights and toolkits around 8Ps (Product Essentials), 7Ts (Tactics), 5 Cs (Customer centricity) and 4Fs (Market forces) which wraps around strategic shifts that marketers had traversed and navigated through the pandemic and amidst VUCA (Volatile, Uncertain, Complex, and Ambiguous) world. 

Responding to the changes in the post pandemic world influenced by technology, globalisation, physical environment and social responsibility—the book illustrates altered competitive landscape that businesses ought to revaluate for their operating models and adaptation towards creation of market value for the new environment. Co-authored by veteran academicians, the book lists down advances in data analytics, marketing automation, artificial intelligence—all of which is leading disrupted e-commerce and rise of newer marketplaces, giving audiences and customers variety of choices to interact with the brands.

The book is available for all marketing enthusiasts on Amazon and is also available in a Kindle edition.

Tags: Marketing ManagementPearson

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