Elevar Equity-backed agritech startups Sabziwala and LivLush (earlier known as Green AgTech) have come together under a new entity Kamatan. The motivation to create the entity was to unite the domains of farmer connect and supply-chain technology to ensure better pricing for farmers and to reduce wastage.
The entity is headed by Sabziwala founder Pravesh Sharma, a former IAS officer who had served as secretary, agriculture in the Madhya Pradesh government, and as managing director of the Small Farmers’ Agribusiness Consortium of the government of India.
Elevar had invested in Sabziwala in February 2017 and in LivLush in November 2016.
Farias said the merger was mainly to bring the domain expertise of the two companies under one roof — the deep farmer connect of Sabziwala and the supply chain logistics of LivLush.
Kamatan’s focus will be to give more power to farmers with significant price data aimed at improving the income levels of farmers.