You-tube, the known video-sharing platform garners over 265 million monthly active users.
To this, company’s CEO Susan Wojcicki says, “India is the largest and fastest market for the growth of YouTube.”
The reason behind this quick growth roots from the matured video creators who are good story-tellers.
To support with the statistics, 5 years back the channel just had 2 creators from India with over 1 million subscribers. It crossed 1200 to till date.
Also, it is worth noting that consumption of YouTube in mobile has reached 85%, with 60% of the usage coming from the 6 metro cities.
Widening Scope for Video Content
The Growth in the number of people using YouTube indicates vast scope in video-based content. Today, more and more companies are using video-based promotions rather than written forms. Even consumers on the other end are seen to prefer a video-based communication rather than wordy articles.
