Truthiness
[ˈtruːθɪnəs]
Noun
1.the quality which characterizes to be true, even if not essentially true.
Usage:
For any talk show hosts it is the truthiness that counts rather than truth.
Origin
It was used in early 19th century in the sense of ‘truthfulness’. The modern usage in a different meaning is coined by the US humorist Stephen Colbert.